Amazon reportedly has its eye on Boost Mobile, the pay-as-you-go carrier that T-Mobile and Sprint have promised to divest themselves of to assuage concerns that their merger would result in a monopoly. Citing sources familiar with the matter, Reuters said Amazon is interested in taking Boost off the other carriers’ hands, because Amazon could then…
Connected TV Doesn’t Offer the Best of Both Worlds Yet
Advanced television, in the form of CTV and OTT inventory, is said to combine the best elements of traditional TV (in terms of quality media content) along with the relevance of digital (in terms of hyper targeting). The net result is a near-utopia for the media industry, with media buyers willing to pay higher inventory…
Google Created an AR Experience to Tell the Story of the Stonewall Riots
To commemorate the LGBTQ rights movement in New York City, Google has created a digital monument for the 50th anniversary of the Stonewall riots. On Tuesday, Google–along with The Lesbian, Gay, Bisexual & Transgender Community Center and the National Park Service–unveiled an interactive augmented-reality experience. The AR experience and accompanying website tell the story of…
YouTube Is Banning Extremist Videos. Will It Work?
YouTube’s hate speech policy now targets videos promoting the superiority of one group over another, or discrimination based on gender, race, or sexual orientation.
YouTube Reached a Ticketing Partnership With AXS
YouTube reached a partnership with ticketing provider AXS, adding to the Google-owned video site’s existing arrangements with Eventbrite and Ticketmaster. AXS is the second-largest ticket provider in North America, and the company is partnered with iconic music venues including Red Rocks and Forest Hills. When applicable, fans watching videos on YouTube Official Artist Channels will…
Chipotle Is Giving Away Burritos on Twitter During the NBA Finals
Do basketball and burritos go together? They do for Twitter followers of Mexican grill chain Chipotle during the National Basketball Association Finals. Every time an announcer says the word “free” during the official broadcasts of NBA Finals games, Chipotle is “freeting”–live-tweeting a unique code good for a free burrito via its @chipotletweets Twitter account. The…
Twitter Is On Track to Meet Its End-2019 Workforce Representation Goals for Women, Blacks
Twitter said when it released its 2018 Inclusion and Diversity Report in March that it would begin publishing this information quarterly, and the first quarterly installment was released this week. Vice president of people experience and head of diversity and inclusion Dalana Brand said in a blog post presenting the results that as of May,…
Snap And Placed: An Acquisition That ‘Slipped Through The Cracks’?
When Snap first acquired Placed in 2017, it teased the prospect of proving to buyers how Snap Ads translate into store visits and real-world results. Yet over the next two years, before Snap sold Placed to Foursquare last week, Snap never highlighted the Placed technology in its pitch to media buyers; Placed was never integrated… Continue reading »
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Arii Has Over 2 Million Followers. So Why Did Her Clothing Line Fail?
252 out of 2.6 million is just over .009%. If you look at that number as a conversion rate, it’s low–too low for anyone who calls themselves an influencer to aspire to. It’s basically less effective than a display ad, which is saying something. But it wasn’t low enough for Instagram influencer Arii. Last week,…
Digital Will Surge Through 2020, Forecasts GroupM
A glance at the financials behind advertising’s biggest market finds that the business at large continues to grow at a healthy pace in the United States, even as agencies, broadcasters, ad-tech platforms and major consumer brands face their own struggles. Unsurprisingly, the numbers are particularly robust for digital and political advertising. This week WPP’s GroupM…