Month: June 2019

When Amazon acquired Sizmek’s ad server and dynamic content optimization (DCO) businesses last week, most of the attention fell on the server. And rightly so, since the server is the meat and potatoes of the deal. But don’t sleep on the DCO solution as a potentially valuable asset for the Amazon Advertising Platform (AAP). After… Continue reading »

The post How Sizmek DCO Fits Into Amazon’s Ad Platform Play appeared first on AdExchanger.

Martin Sorrell has harsh words for his successor at WPP Group. During a wide-ranging interview on this week’s AdExchanger Talks podcast, Sorrell sharply questions decisions made by WPP’s current leadership in the year since he abdicated to start his own holding company, S4 Capital. He suggests WPP brass have executed poorly on a well-intentioned strategy… Continue reading »

The post Podcast: Martin Sorrell appeared first on AdExchanger.

Amazon revealed new technology that allows its Alexa virtual assistant to handle multiple tasks in the same conversation.

A little over a year ago, Pew Research Center decided to intensify its research focus on the theme of trust, facts and democracy. As part of this initiative, the Center has published more than 30 pieces of related research over the past 12 months.

The post An update on our research into trust, facts and democracy appeared first on Pew Research Center.

The corporate Pride Month campaigns continue to roll in, but none (at least yet) are as showstopping as Equinox’s, which brings us nearly a minute of dips, spins and hair whips courtesy of New York City’s vogue ballroom scene. The “Life’s a Ball” effort features New York City “icons” and “legends”–titles within the house-ballroom community…

The Glass Lion, like its Titanium cousin, is one of the more unique and highly sought after awards in Cannes. Since its inception in 2015, the honor has shone a light on efforts to break advertising’s tired stereotypes from within. Past Glass Grand Prix winners include campaigns that broke stigmas around menstruation in India, the…

Even as Facebook algorithm changes continue to disrupt how publishers’ content is prioritized in news feeds, traditional and digital news outlets are still turning to the platform over its other social media rivals for their own paid social campaigns, according to an analysis conducted by BrandTotal, a company with an intelligence platform for marketers. The…

More Americans view made-up news as a very big problem for the country than identify terrorism, illegal immigration, racism and sexism that way.

The post Many Americans Say Made-Up News Is a Critical Problem That Needs To Be Fixed appeared first on Pew Research Center.

Facebook detailed several updates to the Video Creation Kit it introduced last July to help enable brands to convert static images and text into mobile-optimized video ads. Videos can now be optimized for different placements, such as News Feed and Stories, with a single click, which converts a single video into multiple videos with different…

Although brands have posted the bulk of their social content related to the Fourth of July on Facebook over the past six years, a surge in Instagram engagement may drive a shift in those strategies, according to social marketing firm Unmetric. Unmetric analyzed the most engaging Independence Day-related posts by brands on Facebook, Twitter and…