Month: June 2019

In the latest integration of disparate media planning and buying databases, Nielsen has announced it is integrating Scarborough’s consumer lifestyle and product purchase data with Nielsen’s
cross-media measurement platform, “Nielsen Media Impact.” The integration is the most recent in a series of similar moves integrating databases used by advertisers and agencies to plan and buy media.
Scarborough, which historically specialized in servicing the newspaper industry, conducts annual surveys of American consumers lifestyle, media usage and product purchasing preferences.

Game developer Zynga debuted its Tiny Royale battle royale title exclusively on Snapchat’s recently introduced Snap Games real-time multiplayer gaming platform. Snapchatters can begin playing Snap Games directly via the chat interface on their applications, while the platform presents monetization opportunities for both developers and Snapchat itself, although there are no in-app purchases in its…

If you’ve ever wanted to rub shoulders and trade recipes with the ambitious home cooks on MasterChef, your opportunity is near. The hit Fox series, launching its 10th season on Wednesday, will send its contestants around the country for exclusive dinners, food tours and cooking classes as part of an alliance with Eatwith, which specializes…

The ending happened exactly as the leaked stories said it would, right down to the name of the new champion — Emma Boettcher.

Some years back, the conversation around Volkswagen was decidedly different. As it relates to creativity, we were talking about what fun and poignant work the brand and, by extension, their agencies, were creating. Flying along under a clear night with Nick Drake’s “Pink Moon” as a soundtrack, a remixed “Singing in the Rain” for the…

In another symbolic tipping point for the digital media economy, Americans’ time spent with mobile devices has surpassed the time they spend on tv sets for the first time this year. The estimates,
which come from eMarketer’s latest update, project the average American will spend an average of nine minutes more daily using their mobile devices than their television sets this year.

While the best women’s soccer players in the world battle it out on the pitch to try to bring the FIFA Women’s World Cup France 2019 trophy to their home country, the top tweeters during the tournament will be competing for some hardware, as well. Twitter’s analytics team will determine the best tweets in multiple…

50-year agency veteran Steve Dapper is retiring as CEO of the Dallas-based agency. W. Joe Demeiro is assuming the helm of the agency as president.