Month: June 2019

The grassroots organization is urging the ad industry to boycott the National Rifle Association and its “blood money.” The effort comes after a very public parting of the ways between the NRA and its
last agency Ackerman McQueen.

The ultimate goal is one supply chain connecting the buy side to the sell side, enabling content owners to access the content and deliver it to any endpoint.

Amazon’s acquisition of Sizmek’s ad-server business and dynamic creative optimization platform has industry experts weighing in on the company’s next major acquisition to build out its ad stack.

Marketers spent nearly half a billion dollars advertising on podcasts in the U.S. in 2018, a 53% increase over 2017, according to just-released estimates from the Interactive Advertising Bureau’s 2018
Podcast Advertising Revenue Study. The market is projected to double by 2021, surging to more than $1 billion.

Facial recognition is getting more glamorous as ModiFace, the L’Oreal subsidiary that tracks facial features for makeup simulations, is bringing its virtual try-on technology to L’Oreal lipsticks on Amazon. This means customers can use the cameras on their phones to see how different shades look in videos and selfies. According to an announcement, the AR-based…

LONDON–When a global marketer first comes to China, the temptation can be to try so hard to “fit in,” the brand ends up looking even more like an outsider. “A lot of Western brands came in like, ‘Hey, I’m part of you!’ So they’re trying to be Chinese,” says Vivian Yong, executive creative director of…

It’s been about four years since the phrase “dad bod” entered our cultural lexicon, but Dollar Shave Club is bringing it back just in time for Father’s Day to give a shoutout to all the dads in the world who are truly feeling themselves. In what can be described only as a music video, viewers…

As the glamor and glitz of 2019’s TV upfronts season transitions into the nitty gritty making of that ad sausage, the world’s largest buying organization has named new leaders in its most important market. Today WPP media network GroupM rounded out its U.S. C-suite with three promotions and one hire as North American CEO Tim…

In an effort to help marketers understand the consumer journey when it comes to purchasing console video games, Facebook IQ, the social network’s research arm, commissioned Accenture to survey 1,000 people in the U.S. ages 18 and over. The survey data (from November 2018) revealed that there are three major trends affecting the console gaming…

Facebook extended subscriptions in Instant Articles to all eligible publishers and introduced a News Funding product it is testing for local and niche publishers interested in adopting the social network’s membership model. The social network has been testing subscriptions in Instant Articles with over 40 publishers worldwide over the past 18 months, incorporating their feedback…