Month: June 2019

Between Unilever’s call to action against influencer fraud, headline-grabbing PR disasters like the Fyre Festival and the recent college cheating scandal that put the spotlight on the social media star daughter of actress Lori Loughlin, it’s no wonder some are questioning whether influencer marketing is in a bubble–one they’re speculating is on the verge of…

With TV viewing fractionalizing through different platforms and devices, new research suggests modern TV viewers should now be segmented into six different types.

While U.S. advertising aficionados think of Ridley Scott as synonymous with Apple’s iconic ‘1984’ ad, it’s one of the director’s older spots that holds a special place in British hearts. “The Boy on the Bike” was a 1973 ad for Hovis Bread that played to nostalgia for a simpler time in the U.K., when fresh-baked…

Brand owners from the U.S. and Latin America view Europe–a single continent with a combined population of 512.6 million, accounting for one-fifth of global GDP–as an important region to break into as they seek to extend their global reach. They need to remember, however, that Europe is not a single homogenous market. There’s no United…

A crop of amendments to the California Consumer Protection Act have been sent to the state Senate for a vote. The bills, which aim to modify and clarify the regulation, were first approved in waves by the California Assembly throughout the month of May. The ones that receive the Senate’s eventual blessing will then head… Continue reading »

The post Bevy Of CCPA Amendments Pass California Assembly. Next Stop: The Senate appeared first on AdExchanger.

Some 70% of households use a streaming service, with virtual multichannel video providers among the fastest-growing options. Just about every big media company has some direct-to-consumer offering in
the market or set to launch in the next year.

Boosted by record political spending, the U.S. advertising economy is projected to expand 8.2% in 2020, according to GroupM’s latest forecast. The report, “This Year Next Year: U.S. Media Forecasts,”
the first to be authored by Brian Wieser since he took over as global president of business intelligence for GroupM, estimates that after factoring political spending out of the mix, the “underlying”
expansion of the U.S. ad economy will be about half that rate of growth — 4.8%.

Neal Richter, who spent two years as Rakuten Marketing CTO, is headed to SpotX as the company’s first ever chief scientist. Richter is one of the early tech leaders in programmatic, helping to develop all three openRTB specs released by the IAB, as well as online ad authorization industry initiatives like Ads.txt and Sellers.json. As… Continue reading »

The post SpotX Poaches Programmatic Vet Neal Richter For Chief Scientist Role appeared first on AdExchanger.

The former CTO of Disney ABC Television, Michael Napodano, who also spent a decade at NBCUniversal, joined Operative on Monday in the newly created role of Chief Delivery and Information Officer. “Having been on the programming side of the house for so long, I wanted to challenge myself to be a part of a company… Continue reading »

The post Operative Hires Its First Chief Delivery Officer Michael Napodano From Disney appeared first on AdExchanger.