Month: June 2019

Last year, Mark Zuckerberg went on a Cambridge Analytica apology tour. This year, he’s got a new theme: DC, bring on your regs. In the absence of regulation, “we’re going to do the best we can,” the Facebook CEO said Wednesday during a fireside chat at the annual Aspen Ideas Festival. But private companies, he… Continue reading »

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Salesforce and Adobe have lately rushed into the customer data platform category. But independent CDPs aren’t standing still. Amperity, a machine learning-focused CDP, lately updated its platform with new AI capabilities that can combine disparate consumer data into unified profiles, said Chris Jones, SVP of product management, who joined Amperity from Microsoft last year. Additionally,… Continue reading »

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Papa John’s: Better ingredients, better pizza and better augmented reality? The pizza chain used Snapchat’s marker tracking technology to create an AR experience activated when Snapchat users scan the Snapcode on its special new collectible Spider-Man: Far From Home XL pizza box. When activated, the pizza box transforms into a European landscape, which includes the…

Political media campaigns will spend a record $6 billion on advertising in 2020, a 14.3% increase over the $5.25 billion spent in the 2018 midterm elections, and a 37.9% increase over the last
Presidential campaign year in 2016, according to a forecast released today by Kantar’s Campaign Media Analysis Group (CMAG).

A French soccer club is putting its latest uniform on the map with what it says is the first product release announced through Google Maps’ Street View feature. Red Star FC debuted the new shirts by posing models at various places around the suburban Paris home of its stadium and uploading 360-degree images of them…

If you’re eagerly awaiting the July 4 debut of Stranger Things’ third season–dubbed Stranger Things 3–on Netflix, Shutterstock is hoping it can quench your thirst with a version of its own, made entirely from stock footage. The stock-footage company’s new campaign, Strange Things, intended to parody the science-fiction horror aesthetic that’s made Stranger Things a…

The inaugural Hashtag Sports Awards Presented by Budweiser were handed out at the TimesCenter in New York Tuesday night, kicking off the fourth annual Hashtag Sports Conference. The awards honor excellence in fan engagement by brands, agencies, publishers and sports properties across over 30 categories. Former HQ Trivia host Scott Rogowsky was the event’s front…