Month: June 2019

If you’ve ever wondered if you’re more of a Madeline, Celeste or Jane, or looked up what songs were playing during the most recent episode of Big Little Lies, you’ll definitely love HBO’s campaign promoting the show’s upcoming second season. “The music of Big Little Lies is like the heartbeat of the show–it provides such…

Out-of-home (OOH) advertising is the only traditional media that’s still showing growth, but some advertisers are holding back, because the process of buying billboards and transit ads is like wrangling cats. To try and get more advertisers on board, AdQuick, a startup backed by Reddit co-founder Alexis Ohanian, is creating an online marketplace for buying… Continue reading »

The post AdQuick Launches Look-Alike Modeling For Outdoor Advertising appeared first on AdExchanger.

One of the suites at Toronto’s Scotiabank Arena was Twitter Central during game two of the National Basketball Association Finals Sunday night. The Golden State Warriors defeated the host Toronto Raptors 109-104 to knot the series at one game apiece. The game was witnessed from Twitter’s suite by five of the most influential NBA Twitter…

IBM Watson is giving brands the keys to its conversational marketing technology for the first time. The computing giant’s artificial intelligence arm debuted a new tool on Monday called Watson Ad Builder, a self-service platform that lets marketers design display ads featuring chatbots that utilize Watson’s natural language technology. The company said the development of…

Sean Corcoran has been elevated to U.S. president and Jackie Stasi has joined the agency to run its LA operation, the media shop has confirmed.

Foursquare has agreed to buy rival Placed from Snap Inc. and plans to make Placed Attribution its flagship measurement product.

Sprout Social says the ad has encouraged 102,777 tweets, with 359,568 “likes” and 71,831 shares on social media.

Walmart and Target are taking bold steps into the advertising world, with aggressive pitches to both advertisers and agencies.

Google’s acquisition of independent ad server DoubleClick drove its digital ad dominance. Amazon’s Sizmek acquisition sends a similar signal about how serious it is about becoming a dominant digital
advertising player.

Now being on the other end of the interview process, I’ve learned that interviews are just a conversation where both parties are aiming to build a relationship in a short period of time. It’s not easy, however, to stand out and have a productive conversation without thoughtful preparation. These tips will help you walk into…