Month: June 2019

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Inside One Agency’s Formula For Making Social Videos Go Viral

When nutritional supplement company Transparent Labs ran a video on social media as its first-ever marketing campaign, it didn’t expect to go viral. But the five-minute video raked in 21 million views and 18,000 shares across social media, translating to a 4:1 return on ad spend. Through the campaign, Transparent Labs was able to grow… Continue reading »

The post Inside One Agency’s Formula For Making Social Videos Go Viral appeared first on AdExchanger.

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Snapchat: Here’s How to Use Lens Explorer

Did you know that Snapchat contains a Lens Explorer where you can browse Lenses created by other Snapchat users and add them to your Snaps? Our guide will show you how to use Lens Explorer. Note: These screenshots were captured in the Snapchat application on iOS. Step 1: On the camera screen, tap the smiling…
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How Women Are Dominating the Influencer Marketing World

There’s a major shift in advertising happening that we need to talk about: Influencer marketing is changing the perception and power of women faster than any other marketing avenue or channel ever has. I emphasize women here because they’re the powerhouses dominating influencer marketing right now. Of the tens of thousands of influencers I work…
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Pantone and Adobe Created a Color Line Based on How Coral Is Reacting to Climate Change

When Pantone announced that “Living Coral” was its 2019 Color of the Year, many noted the seeming (or perhaps intentional?) irony of the name, given that coral reefs around the world are dying at an unprecedented rate. Now the widely used design platform is directly addressing that issue with a new color line called “Glowing…
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Programmatic Becomes The Dominant Source Of Digital Political Media Buys

In what appears to be a political media-buying first, the majority of digital buys made during the run-up to the 2018 midterm elections were bought programmatically. The finding, which comes from an
analysis of buys made via Centro’s Basis system, is anecdotal, but likely is indicative of underlying shifts taking place among political media-buying specialists and their campaign teams.
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Haters Wanted IHOP to Stick to Pancakes. So Now It’s Just Calling Its Burgers ‘Pancakes’

Every year, there is one campaign case study that seems to pop up constantly. We all remember (though some would like to forget) Oreo’s “Dunk in the Dark” during the 2013 Super Bowl. The same could be said for Fearless Girl, the statue that spawned a record 12 billion (hyperbole) think pieces and an equal…
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Vice News looks to add to newsroom heading into 2020 election season

Vice News is expanding its digital news desk as the company moves forward on its plans to focus on a handful of core business areas including news, TV, digital, studio production and Virtue.

Heading into the 2020 election, Vice News has hired seven new people to its digital news operation, including Kate Osborn as head of audio for Vice News and the publisher’s digital team, and Cameron Joseph as senior politics reporter, according to a memo to staff sent by Ryan McCarthy, editor-in-chief of ViceNews.com. Vice News is still looking to fill two new positions on its politics beat, including a position for senior politics editor, as the newsroom ramps up for 2020 election coverage, McCarthy said in the memo.

In addition to politics coverage, Vice is also building out its digital audio team led by Osborn, the spokesperson said.

The hires are part of Vice Media CEO Nancy Dubuc’s plans to invest money in five core business areas, following a round of layoffs earlier this year meant to reduce costs and put Vice on a path toward sustainable profits. Vice’s January layoffs resulted in a 10% reduction of its global workforce.

A Vice spokesperson declined to state the exact number of new hires Vice Media is planning to make within its newsroom in 2019, but said Vice News plans to staff up “significantly.”

Other key business initiatives for Vice Media include its Vice Studios business, which develops and sells films and TV series to other companies. For instance, at the Sundance Film Festival, Vice Media made news for selling “The Report,” a feature film starring Adam Driver and Jon Hamm, to Amazon for $14 million. Vice was also one of the producers behind a Fyre Festival documentary series on Netflix. In total, Vice Studios has 60 projects in some stage of development, according to The New York Times.

Vice Media’s revenues were reportedly between $600 million and $650 million in 2018. The company recently also raised $250 million in debt, adding to the $1.4 billion it had raised previously. Around the same time, Disney, one of Vice’s biggest investors, wrote down another $353 million of its investments in Vice Media. Disney had put $400 million in the company, which does not include investments in Vice made by A+E Networks , which Disney has a stake in, and 21st Century Fox, which Disney now owns.

Image by Cassandra Giraldo and Vice News

The post Vice News looks to add to newsroom heading into 2020 election season appeared first on Digiday.

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ABC Doing The Time Warp With Summer Game Show Slate

With almost no exception, the titles of ABC’s summer game shows all resonate with anyone old enough to have experienced the three-network world of the 1960s and ’70s.