When the Human Torch lost his superpowers, he was certainly put out.
Pearls Before Swine by Stephan Pastis for June 03, 2019
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Dilbert by Scott Adams for June 03, 2019
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LiveRamp Tackles Solution For Publisher Cookieless-Based Ad Inventory
Last week LiveRamp launched an assistant for cookieless-based ad inventory, in which third-party cookies cannot be dropped into browsers.
Baidu Censors the Internet in China—So Do Microsoft and Apple
The 30th anniversary of the end of the Tiananmen uprising highlights how Chinese, and Western, companies filter what Chinese internet users can see.
Antitrust Scrutiny of Google and Amazon Should Worry Silicon Valley
Reports say the federal government is considering antitrust probes of Google and Amazon. Big Tech could be a bogeyman for both sides in the 2020 election.
Nielsen Brings More Global Measurement Tools to YouTube’s Mobile App
Nielsen’s arsenal of measuring tools for YouTube is going global–and mobile. The audience-measurement company is expanding its Nielsen Digital Ad Ratings measurement capabilities on YouTube’s mobile app to 26 new markets, including Hong Kong, India, Israel and Puerto Rico, adding a more comprehensive look at YouTube’s ad reach around the world. The expanded measurement tool,…
McDonald’s Is Investing in Digital With Apps, Kiosk Ordering and Data Insights
The newest McDonald’s store (and flagship) sits right in the center of Times Square–the Crossroads of the World– taking up more than 11,000 square feet in some of the most prime real estate, per square foot, in the nation. But the restaurant, the fast-food chain’s digitized palace seating 173 people, is also the physical manifestation…
Is Amazon’s Sizmek Acquisition Really A Threat To Google?
Amazon’s acquisition of Sizmek’s ad server and dynamic creative optimization (DCO) platform Friday puts it in a better position to compete with Google for advertiser budgets. Amazon will likely gain new clients from Sizmek who don’t want to deal with switching ad servers, as well as some advertisers who don’t like the idea of working… Continue reading »
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The Wrong Incentives Are Killing Your Marketing
“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Alex Weinstein, senior vice president of growth at Grubhub and the author of the Technology + Entrepreneurship blog. CEOs have complained for decades that half of marketing spend is wasted, and we don’t know which half. Despite the move to digital,… Continue reading »
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