Organ Donor Campaigns Are More Creative Than Ever, But Are They Working?

In recent years, a burst of creativity from the industry has come from an unlikely source: organ donation nonprofits. From Japan to Peru, agencies from around the world are dreaming up imaginative, award-winning campaigns that all share a common goal: convince more people to become organ donors. Much of the work has cut through the…

Batwoman’s Ruby Rose Prepares to Make History as TV’s First Gay Live-Action Superhero Lead

Last summer, as producers were struggling to cast Batwoman–the latest DC Comics character joining The CW’s Arrow-verse of superhero series–“we always joked, ‘We need a Ruby Rose,'” recalls Caroline Dries, Batwoman’s showrunner and writer. “And it was like, ‘That would be great, but that’s not going to happen. She’s a movie star.'” That may be…

3 Misconceptions to Abandon While Implementing Brand Innovation

How do you choose the brands you let into your life? The car you drive, the clothes you wear, the phone you rely on, the way you power your home: You have seemingly unlimited choices. So how do you decide which brands deserve your advocacy, your love and your wallet? We know the face of…

How a Creative Studio Brought Elton John’s Career to Life in Virtual Reality

It was a case of kismet that seemed almost magical. About the time that creative studio Spinifex Group had identified Elton John as someone who could really benefit from its more cutting-edge techniques, the artist’s company was looking for just the sort of thing that the digital experience agency offered. While Rocketman, the movie about…

Nike’s Electrifying Women’s World Cup Ad Celebrates the Soccer Stars of Today and Tomorrow

The Women’s World Cup starts this week as the host country, France, opens the tournament against South Korea in Paris. Nike is not an official sponsor (that honor goes to Adidas), yet the brand has made its usual splash leading up to the tournament with a breathtaking and inspiring ad featuring some of the sport’s…

Why Net Neutrality Advocates Remain Optimistic

A member of Congress and an FCC commissioner urge supporters to keep up the pressure to restore net neutrality despite opposition in the Senate and White House.