Month: June 2019

Around the corner from the main Palais at Cannes Lions is a meeting of uber experts, health and wellness leaders who work every day to fuel life-changing creativity. The major trends in their conference this year focused on a new age of inclusivity, unexpected new ways to get people involved in topics they might prefer…

Details are starting to emerge about Amazon’s fifth Prime Day, which will kick off July 15 at the stroke of midnight PT and, over the following 48 hours, become the longest-running Prime Day. Each year it gets a little bigger, a little longer and a little more star power. Yet even though Prime Day is…

 

At this year’s Cannes Lions festival there was a tangible feeling of collaboration, with attendees focussed on how they can work together to drive progress across the industry and not just push their own agenda. 

Inclusion and diversity were strong themes, particularly highlighting the vital contribution of women to the industry and the importance of strong female role models that inspire others to follow their own path with purpose and passion.   

The focus on partnerships was also apparent in the discussions around addressable TV, a development that marketers are demanding, broadcasters are fully supporting and tech providers are enabling. As we enter a new era of TV, one that is more aligned with digital than ever before, everyone from media owners to agencies will have their unique role to play in bringing addressable to fruition.  

Collaboration is vital to business success, so we must take everything we’ve learned at Cannes forward into the months ahead and drive the industry’s wider agenda in a spirit of unity and common values. 

The post Cannes recap: Shared values and partnerships appeared first on Digiday.

Workplace culture and compensation monitoring site Comparably released its lists this week of top CEOs for diversity and women, as well as best leadership teams overall. Comparably’s diversity rankings were derived from ratings provided by non-Caucasian employees who anonymously rated their CEOs between June 7, 2018, and June 7, 2019, with a minimum of 75…

Few food trends are as buzzy right now as plant-based meats, like the patties from Impossible Foods being added to menus at Krystal, Burger King and more. But Arby’s, which has built its brand in recent years on a simple premise–“We have the meats”–is going in a very different direction. The chain today unveiled its…

In a finding suggesting the shift to shorter-form video ad units may not apply to connected TV, a new study finds consumers watch more of longer-format ads via connected TV sets. The average time
spent with connected TV (CTV) commercials has moved up slightly for 30-second units, but is flat for 15-second units, according to an analysis of first-quarter 2019 data from ad-tech firm Extreme
Reach.

CANNES, France–It’s hard not to be inspired in a theater full of some of the most innovative–and most awarded–creative professionals in the world. Adweek had a front-row seat to the 2019 Festival of Creativity Awards show last Friday evening, where we heard from the likes of Jeff Goodby and Rich Silverstein, honorees of the Lion…

Did you know that Snapchat allows you to add stickers to your Snaps before sharing them to your profile? Our guide will show you how this works. Note: These screenshots were captured in the Snapchat application on iOS. Step 1: Once you’ve taken a photo or video Snap, tap the sticker icon on the right…

Starbucks has ended its 19-year relationship with Manning Gottlieb OMD and has handed its GBP2.5m-a-year media-planning and -buying account to Havas Group Media, “Campaign” writes.

While there may be major questions about ad tech’s overall future prospects, with ongoing talk of a shakeout, there are no such concern about the advanced TV sector, which continues to thrive. This week’s announcement of the intended purchase of measurement outfit Data Plus Math by data onboarding company LiveRamp for $150 million is further…