Month: June 2019

Reporters believe shrinking newsrooms and low-quality output are huge issues for publishing.

“How well do you really know yourself?” It’s a question we might answer differently depending who’s asking. Is a family member? A friend? A stranger? What if we’re asking it to ourselves? What if the person asking was part of a promotion for a health supplement company? Regardless of who’s asking, many of us probably…

LinkedIn added custom calls to action and analytics and community hashtags to its 34 million Pages (desktop only), along with the ability for marketers to access and edit them via their mobile devices. The professional network rebuilt its former Company Pages experience from scratch and unveiled its new Pages last November. Five new CTA buttons…

Research confirms viewers have trouble consuming the TV shows already airing.

Two years ago at the Cannes Lions, Jeffrey Katzenberg started talking about how premium content on mobile devices could reshape the entertainment landscape. At the time, the working name of the project was “New TV,” and the idea was that premium content created by some of the world’s most talented storytellers and delivered via mobile…

To say that’s it’s been quite a week for agency network David would be a considerable understatement. Two days ago, it was revealed that two of the agency’s most awarded creatives, executive creative directors Ricardo Casal and Juan Javier Pe?a Plaza, were departing. In another blow to the Ogilvy-owned shop, managing director Paulo Fogaca announced…

Have you ever wondered exactly why the Lions International Festival of Creativity takes place in Cannes, France? As a matter of fact, it wasn’t brought to France until the third year of the Festival, in 1956. Prior to that, in 1954 and 1955 respectively, it was held in Venice and Monte Carlo. After alternating between…