Month: June 2019

Ritas, the maker of Anheuser-Busch’s line of margaritas in a can, took out a full-page ad in the New York Times on June 25 to make a point about the way people often describe its fruit-flavored drinks. According to the brand, words like “basic,” “gross” and “trashy” are often used to mock its products, which…

Facebook wants to handpick the initial members of a board comprising about 40 experts from various fields.

Facebook and Google reportedly stopped the FEC’s efforts to regulate digital political ads during the 2016 presidential election, refusing to change ad size to include the paid-for disclaimer.

Here comes Libra — a planned digital currency developed by Facebook, designed to run on the Libra blockchain. But leaders in the crypto space are hardly cheering Facebook’s arrival.

Crown Media, Hallmark’s parent company, reported upfront ad business across many categories, with emphasis on retail and telecommunications.

AI and machine learning should attract advertisers doing business with Google and Facebook to Amazon, but by 2020 Juniper expects that overall, AI will contribute to rising costs per ad. Demonstrating
that better ad targeting can match current return on ad spend will become essential.

With a number of streaming services expected to launch in the next year–including offerings from Disney, WarnerMedia, Apple and NBCUniversal–whenever ad industry insiders gather, OTT ends up being a major part of the conversation. The topic was certainly front and center at last week’s Cannes Lions festival, where Adweek caught up with Christopher Vollmer, managing…

Network TV news – appointment viewing for many Americans – saw its audience decline over the past year.

The post Network News Fact Sheet (Updated) appeared first on Pew Research Center.

Cable TV is home to a set of television channels whose news broadcasts have become an important information source for many Americans.

The post Cable News Fact Sheet (Updated) appeared first on Pew Research Center.