Month: June 2019

Publicis Groupe chief creative officer Nick Law is leaving to join Apple in September. Publicis CEO Arthur Sadoun announced what he called “bittersweet news” in an internal memo. Sadoun touted Publicis Groupe’s accomplishments since Law’s arrival from R/GA in May of 2018, including strengthening its creative and strategic teams and brand partnerships, and thanked Law…

Did you know that Snapchat allows you to draw on your Snaps before sharing them on your profile? Our guide will show you how this works. Note: These screenshots were captured in the Snapchat application on iOS. Step 1: Once you’ve taken a photo or video Snap, tap the pencil icon on the right side…

My first memory of the existence of a gay man was watching Richard Simmons on Late Night With David Letterman. Nobody said he might be gay, but I thought he was. But that was on TV, not in real life. In real life, I was a 13-year-old seventh grader who didn’t know anything about anything,…

Major League Baseball has been working this season to help its players improve their social media outreach to fans, as part of an initiative it quietly put in the works this year to provide them with unique media they can use across their personal accounts on various platforms. The content ranges from video highlights and…

A newly formed holding company, Future Media Group, acquired W from Cond? Nast, the companies said today. Formed by Surface Media, the new company will include brands Surface, Watch Journal and W and will posture itself as a portfolio of luxury brands. This is the third title Cond? Nast has sold in the past month….

Advertisers and media buyers are using multiple, disparate sets of data to target audiences and buy digital media, but struggle to harmonize them and usually default to so-called “first-party” data
based on direct relationships they have with consumers. That’s one of the top findings of a study that will be presented later today in a webinar by Advertiser Perceptions, Lucid and Cubiq.

A weekend newspaper story about obesity in America did not explore TV’s role in promoting the consumption of unhealthy foods.

For years, pundits have blamed millennials for the demise of everything from music to mayo, but this diverse group of young adults is more than just a mindless demographic. They’re founding companies, creating new industries and leading the charge on innovation by coming to the table with a unique mindset. Studies show that millennials are…

Equally critical, the open-access consumer data feeding both AVOD and SVOD models may not be such a given going forward.

For all the discussions about how media dollars have moved back to TV, the upfront really hasn’t seen much growth.