When they allowed the bass sheep into the barbershop quartet they really set the baa low.
Dilbert by Scott Adams for June 25, 2019
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What Adweek Means to These Twitter, YouTube and Hulu Execs
One of Adweek’s enduring partnerships is with the IAB, the organization that represents ad-supported digital video platforms. Every year, just before the NewFronts, Adweek and the IAB bring together digital video executives to share trends and insights for the coming year. After this year’s gathering we asked Hulu’s Peter Naylor, YouTube’s Tara Walpert Levy and…
Northwestern Mutual’s First-Ever CMO Overhauls Its Messaging And Data Strategy
If you picture the traditional audience for consumer financial services, you likely see a silver-haired man or woman looking to plan for retirement and shore up their financial future. But that mental image overlooks a younger, digital-savvy generation of consumers who aren’t thinking about retirement, and aren’t accustomed to working closely with financial advisers. So… Continue reading »
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Schools and Phone Companies Face Off Over Wireless Spectrum
The FCC proposes to auction a portion of spectrum reserved decades ago for educational uses. Some education advocates aren’t happy.
Snap and Protein Agency Examined What Drives Friendships Around the World
Friendship is the backbone of social networking platforms, and Snap Inc. teamed up with insights agency Protein Agency to discover more about how culture, age and technology influence friendships around the world. Snap Inc.–Snapchat’s parent company–and the agency polled 10,000 people ages 13-75 in Australia, France, Germany, India, Malaysia, Saudi Arabia, the U.K., the United…
A Device to Detect ‘Aggression’ in Schools Often Misfires
Screams by high schoolers didn’t trigger the detector, but some coughs did. So did cheers for pizza.
Three Things DTCs Have Learned As They Get Into TV
Ecommerce and direct-to-consumer (DTC) brands are flooding into television, and bring a new data-driven perspective to the old media channel. While legacy brands have pre-existing preferences for specific programs or media channels and for gross ratings points (GRPs), DTC startups are uniquely suited to bring digital tactics to TV advertising. “The result for legacy brands is… Continue reading »
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Pearls Before Swine by Stephan Pastis for June 25, 2019
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We Need To Evolve The Creative Model
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dave Grzelak, chief strategy officer at The Shipyard. In the expanding universe of programmatic media, there are more ways than ever to reach a target audience, with even greater precision.… Continue reading »
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