Cannes Lions wrapped on Friday with Omnicom taking home holding company of the year honors for the second year in a row. Interpublic was second and WPP came in third.
As D2C Broadens, Analysts Zero In On Success Factors
“We believe the most successful D2C brands are ones that offer the most disruption vs. the status quo,” says one report.
Media Stocks Enjoy Uptick, Dow Jones Media Index Has Record Close
Netflix was up 9% for the five-day period to $369.19. Google was up 4% to $1,124.25.
Twitter Ends Programmatic Ad Program For Publishers
The idea was for publishers to generate revenue on their own sites from embedded tweets.
The Masked Singer Will Return Sept. 25 as Fox Sets Fall Premiere Dates
Last season’s biggest freshman hit, The Masked Singer, will return for Season 2 on Wednesday, Sept. 25, said Fox, as the network set its fall premiere dates for the 2019-20 season. The Masked Singer, which was last season’s No. 5 show in the adults 18-49 demo, will have a two-hour premiere before settling into its…
Beats by Dre Has a New CMO from Forward and The Honest Company
After a nearly five-month vacancy, audio brand Beats by Dre has a new chief marketing officer: Chris Thorne. He was most recently chief growth officer at healthcare startup Forward, but has also served as CMO of actress Jessica Alba’s natural baby and beauty brand The Honest Company and global vice president of marketing, media and…
Snapchat: Here’s How to Add Text to a Snap
Did you know that you can add text to Snaps before sharing them to your profile? Our guide will show you how this works. Note: These screenshots were captured in the Snapchat application on iOS. Step 1: Once you’ve taken a photo or video Snap, tap the “T” in the top-right corner of the screen….
What’s On Tap For Dynamic Yield After The McDonald’s Acquisition
McDonald’s is starting to throw a few ideas on the grill after spending around $300 million to acquire personalization and decision logic tech startup Dynamic Yield in March. Dynamic Yield’s technology has been integrated into the drive-thru experience at roughly 700 McDonald’s restaurants in North America so far with plans to roll out more and… Continue reading »
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Hallmark’s Crown Media Family Networks Secures Double-Digit CPM and Volume Upfront Increases
With Cannes Lions now in the rearview mirror, more media companies will be focusing on crossing the upfront finish line ahead of next week’s July 4 holiday. The first one to wrap its upfront business this week is Crown Media Family Networks, owner of Hallmark Channel and Hallmark Movies & Mysteries, which said today it…
Brands Need to Stop Putting Themselves First When Focusing on a Purpose
If you asked a psychologist to evaluate most brand purposes, I imagine the diagnosis would be somewhere between megalomania or delusion. The latest attention-grabbing ad from Nike hits the nail on the head. “Believe in something, even if it means sacrificing everything.” The whole purpose space has moved from being a trust-building commercial exercise to…