Month: June 2019

Bipartisan legislation introduced in Congress today would require some of the largest internet companies to disclose the monetary value of user data. The bill, the Designing Accounting Safeguards to Help Broaden Oversight And Regulations on Data Act–also known as the Dashboard Act–would require some of the largest data-driven advertising companies, including Facebook and Google, to…

The deal is for $150 million — $120 million in cash and $30 million in “time-based” equity.

The explosion of cannabis and hemp-based (THC and CBD) products, peripherals and applications is remarkable. Perhaps because of the blind rush to cannabis riches, most of these companies are also terrible at modern brand building. The spate of apothecary-inspired fonts, motifs and tropes that permeate the cannabis landscape are bad enough. And as upstart brands…

CANNES, France–In less than eight years, they’ve worked their way up from junior creatives to ECDs, amassing a staggering 67 Cannes Lions along the way. But as the sun set on the final day of this year’s festival in Cannes, Juan Javier Pe?a Plaza and Ricardo Casal told Adweek it would also be their last…

Senators Mark Warner and Josh Hawley want platform companies to estimate what consumers pay for services in data, and will introduce legislation Monday to require Google, Facebook and other companies
that collect data to disclose the value of their users’ data. The bill would require these companies to disclose annually to the SEC the aggregate value of all of their users’ data, including details
of contracts with third parties for data collection, how revenue is generated by user data, and measures taken to protect that data.

Viacom is continuing its push into subscription video-on-demand products with a joint venture between its subsidiary BET Networks and Tyler Perry Studios, the companies announced Monday. The streaming video service, called BET+, will premiere this fall and will feature more than 1,000 hours of library content from BET Networks and Viacom, plus original series from…

If you ask me, that’s where the real controversy should begin — not with the duration-weighted impression, or common denominator — but how value is assigned to them, because that’s where the winners
and losers will be made.

Wrigley Field in Chicago is home to Major League Baseball’s Chicago Cubs, but on Monday, it will also be home to some, well, Stranger Things. Skip the mall. Catch a game. https://t.co/J8RyNbFNB8 pic.twitter.com/ksozM4sThZ — Chicago Cubs (@Cubs) June 20, 2019 The ballclub teamed up with the messaging application to use its recently introduced marker tracking…

The ICO has taken a look at RTB, and the industry has six months to become GDPR-compliant.

Amazon’s share was just 3% in 2018. Google’s share is forecast to decline 1% due to the growing competition.