CANNES, France–Twelve years after winning its last Titanium Grand Prix at the Cannes Lions for “Xbox King Games,” Burger King is now back on top of the festival’s most forward-looking category. The chain received top honors in the Titanium Lions for “The Whopper Detour,” created by agency FCB New York. “It checks off all the…
Taco Bell Reveals the First Photos of Its Palm Springs Resort—and They’re Very on Brand
Taco Bell is giving consumers the first peek inside its much-anticipated pop-up hotel in California–and the mood is breezy … but also spicy? Regardless, there’s little that’s subtle about the decor in the two previewed guest rooms–in the “King Sauce” theme, a giant wall-mural sauce packet calmly screams “FIRE!” over the headboard, to ensure soothing…
San Francisco’s E-Cigarette Ban Aims to Goose the FDA
Some researchers say teens will find a way to vape despite a ban. Some worry that it will drive kids to tobacco.
3 Reasons Why You Might Want to Consider Being a Quiet Leader
There’s no question that we are living in extremely loud times. In business, politics, popular culture and even advertising, the biggest and brashest voices are the ones that often command the stage. It is understandable then that the most dominant personalities are thought to make the best leaders. But whatever happened to a quieter, more…
This Year, the Empty Buzzword Making Its Rounds at Cannes Is ‘Purpose’
Nothing can induce industry navel-gazing quite like the Cannes Lions festival. Ad folks tend to use the biggest date in the industry calendar to pontificate on the relevance–or lack thereof–of brands, agencies and, indeed, the festival itself. The notion of purpose gained its momentum in the last few years by becoming one of the industry’s…
Havas CEO Yannick Bolloré: ‘My Competitors Got It Wrong’
Havas isn’t facing the same pressure to grow as other holding companies are. The privately-held agency network, owned by French media mogul Vincent Bolloré’s family empire, The Bolloré Group, isn’t subject to pressures of the stock market. “When you’re privately owned, you can focus on the long term,” said the elder Bolloré’s son, Havas CEO… Continue reading »
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McDonald’s Chicken Policies Are a Shameless Bacchanalia in This Lush, Livid Animal Rights PSA
The walls are still standing at this palatial home, but the high-rent place is fully trashed, with a golf cart half submerged in the pool, bottles of booze toppled on the floors and bodies strewn around every room. Are these folks dead? Comatose? And what kind of ill-fated hootenanny (or bloodless mass murder) just happened…
Nike’s Air Force 1 Low Puerto Rico Shoes Illustrated a Lack of Cultural Competency
Nike’s culture-inspired sneakers are known to stir up conversation. Depending on who you ask, the sportswear giant is an inclusive company creating products that resonate with diverse communities or another enterprise exploiting said communities for economic gain. When Nike announced the Air Force 1 Low Puerto Rico would be released on June 1 ahead of…
Actor Jesse Williams Is Fighting to Implement Real Change in His Role With MedMen
With the global cannabis business expected to his $130 billion by 2029, there’s room for new, innovative and meaningful marketing to support brands selling legal marijuana. Retailer MedMen is going one further. As revealed this afternoon at a Cannes Lions discussion, MedMen will launch a corporate responsibility program. Elements of the program will focus on…
L.L.Bean Is Ubering Overworked City-Dwellers to Pop-Up Campsites for S‘mores
With road trips, cookouts, festivals, cold beer and the perennial gift that is air conditioning, it can sometimes feel like summer is passing by in a blur. But while some of us are all too ready to take advantage of the sunny weather (read: escape the oppressive heat, in many suffering regions) by heading to…