Attending the Cannes Lions International Festival of Creativity is not a relaxing week for anyone–especially Marc Pritchard, the chief brand officer of Procter & Gamble, the world’s biggest advertiser and parent company of Tide, Always, Pantene and Olay, among many others. At the end of his busy week, Pritchard said down with Adweek to discuss…
Jeff Goldblum Calls for More ‘Sincerity’ in Everything at Cannes
CANNES, France–It was easy to spot actor and producer Jeff Goldblum at the Cannes Lions festival this year. Firstly, because he’s Jeff Goldblum. But he also wore a colorfully printed shirt that perfectly capsulated the casual atmosphere and unique conversation he had on stage with fellow panelist St?phane Xiberras, president and CCO, head of Global…
Over 3 Million Fake Businesses Were Removed From Google Maps in 2018
Google said it removed over 3 million fake business profiles from Google Maps in 2018, with more than 90% of those pulled before being seen by users. Product director Ethan Russell said in a blog post that there are over 200 million places on Google Maps, and the application connects people to businesses more than…
Nielsen’s Megan Clarken on Trying to Work With Netflix, Cannes Lions and Rival Comscore’s Woes
One thing that many Cannes Lions attendees have in common: their reliance on Nielsen for a variety of third-party measurement and data needs. In between meeting with the company’s many clients, Megan Clarken, chief commercial officer for Nielsen Global Media, spoke with Adweek at the festival about the company’s efforts to expand its SVOD Content…
Trade Bodies Prep Ad Tech for a Tougher Regulatory Climate
As the California Consumer Privacy Act prepares to go into effect in January, the Mobile Marketing Association and Network Advertising Initiative are briefing their constituencies on how to share consumers’ location data. This includes efforts from some of the industry’s biggest names–Facebook and Google among them–to more clearly articulate to the public the online ad…
Jon Glaser and Beth Dover Share a Goofy, Gory Moment in Ubisoft’s ‘Watch Dogs’ Lesson
There are only so many ways to market a dystopian action-adventure video game–at a certain point, live game-play trailers and trope-heavy end-of-the-world storylines can blur together. But for the launch of “Watch Dogs: Legion,” the third title in Ubisoft’s “Watch Dogs” series, agency Funworks zeroed in on an unusual aspect of the game. Rather than…
This Experience From P&G Luxury Beauty Brand SK-II Will Tell You How Your Skin Is Aging
CANNES, France–Procter & Gamble is representing in a big way here in Cannes. After debuting at CES in January, the consumer products giant has brought brands like Olay, Oral-B and Pantene to its P&G LifeLab to show how technology and advertising are increasingly inseparable. As part of LifeLab, housed in the Palais II here in…
Cannes Conversation: DAN’s Doug Ray Commands ‘Attention’
CANNES, FRANCE–The U.S. Chairman of Media at Dentsu Aegis Network (DAN) is helping spearhead the group’s new Attention Economy project to determine whether it is possible to measure attention.
Instagram for Business: Here’s How to Add an Action Button to Your Profile
Did you know that businesses can add an action button to their Instagram profile to allow visitors to quickly interact with them on another platform? For instance, an event venue can add a link to its Eventbrite page to its Instagram profile in an action button. Our guide will show you how to add an…
Media Planners: Programmatic, Attribution, Mobile Transforming Digital OOH Media
Data and technology are fueling demand for digital out-of-home media, making it more efficient, easier to plan and buy and post results for, according to a survey of media planners released this week
by trade group Digital Place-Based Advertising Association.
by trade group Digital Place-Based Advertising Association.