Twenty-eight summers after the release of his perennial hit Summertime with The Fresh Prince, DJ Jazzy Jeff has a new collaboration focused on a related theme: grilling. This time around, his partner is pitmaster Myron Mixon, the so-called winningest man in barbecue, and the two are kicking off a new summertime grilling season by celebrating…
A Credit Card With a Carbon-Emission Spending Limit Just Won a Grand Prix
CANNES, France–A credit card that limits spending on carbon emissions won the Grand Prix in the ecommerce category Thursday. Swedish company Doconomy took home the top prize for its card that tracks the carbon dioxide emissions of purchases and limits users’ spending based on their impact on the climate. “We really had some unique points…
McCann New York Takes the Grand Prix for Its Adaptive Xbox Controllers in Brand Experience and Activation
CANNES, France–This year’s Grand Prix for Brand Experience and Activation at the Cannes Lions International Festival of Creativity went to McCann New York for its Microsoft campaign “Changing the Game.” “Changing the Game” saw the creation of a new, adaptive Xbox controller that made for easier play for people with physical disabilities. Children who would…
U.S. Agencies Win 5 of 10 Gold Awards in Mobile Category at Cannes
U.S. agencies made a solid showing in the Mobile Cannes Lions category on Thursday, racking up half of the 10 gold awards as well as another Grand Prix win for Burger King’s “Whopper Detour” campaign from FCB Chicago. Goodby, Silverstein & Partners’ “Lessons in Herstory,” an app that uses augmented reality to insert overlooked women…
How 360i Built Marketing’s Most Ambitious Voice Skill to Date in Just 3 Months
CANNES, France–When HBO launched its ambitious and intricately crafted Alexa voice skill, Westworld: The Maze, the game immediately raised the bar of interactive audio to a completely new level. Today, in what is admittedly one of the less surprising moments at this Cannes Lions, the project from agency 360i was honored with the Radio and…
Recent Lawsuit Against Amazon’s Alexa Highlights Tech Illiteracy
The recently filed lawsuit against Amazon’s Alexa Voice Services fascinates me. It alleges that Amazon is recording children who use Alexa without appropriate consent. It’s a legal technicality. Even though mom or dad bought the Echo, put it in the house and taught the kids to talk to it, Washington and several other states require…
How One Tech Company is Changing Grassroots Campaigns
The WFA’s New Voice Coalition
Founded in partnership with Fast-Up Partners (FUP), the group was created following research examining the way consumers use voice-enabled assistants to guide their purchase decisions.
Why Audience Measurement Change Is So Difficult
CANNES, FRANCE–There is an uprising bubbling from the French Riviera as media buyers say the industry has finally reached a tipping point in demands for improved techniques for measuring audiences
for video content across different channels.
for video content across different channels.
Brands Marketed As Sustainable Are Outpacing The Competition
A study by the NYU Stern Center for Sustainable Business shows that sustainable products delivered 50.1% of packaged goods market growth from 2013-2018.