The agency has been investigating YouTube about these issues since 2015, and a settlement may be coming, reports “The Washington Post.”
Duration-Weighted Impression: Is It Worth It?
The controversy surrounding the new duration-weighted impression standard for cross-platform video campaigns comes from an implied linear relationship of duration and advertising effectiveness, and
the danger that such an oversimplification will take advertising backwards. Let me unpack these concerns.
the danger that such an oversimplification will take advertising backwards. Let me unpack these concerns.
Gen Z Is Shaking Up Gender Norms, and Brands Need to Be Dialed In as Priorities Shift
In an era rife with discussion over gender equality and diversity, traditional expectations of masculinity and femininity are changing shape. In fact, gender defiance is the new rule. Every day, trending hashtags like #LGBTQTogether, #LGBTQUnite or #LGBTQRuleTheWorld show thousands of Gen Zers breaking down stereotypes by proudly wearing and being what makes them feel good….
CBS Wraps Upfront Talks With Late-Night Volume Gains of 20%
CBS has finished its upfront negotiations, securing prime-time CPM (cost per thousand viewers reached) increases in the mid teens and late-night volume hikes of as much as 20%, according to a source close to negotiations. The company emerged with single-digit CPM increases across all dayparts, and given the hefty late-night volume increases, advertisers are clearly…
IRIISCSIMBT*
There are literally hundreds of tech-related acronyms. Let’s launch a few news ones so we can be on the cutting edge of confusion:
Journal House Brought Experiential to the Palais This Year
At the end of yacht row at the Cannes Lions festival this year sat a structure that was built in less than a week with the intention of drawing attention to a brand that’s largely built around a newspaper. The Wall Street Journal broke into Cannes Lions in a big way this year by building…
McCormick and Grey Created a Barbecue Prototype That Makes Music While You Cook Burgers
On the eve of the 2019 Summer Solstice, seasoning and condiment brand McCormick introduced what it calls the Sumr Hits 5000, a six-burner grill with built-in turntable. The 130-year-old brand wants to make sure U.S. consumers are prepared for the upcoming grilling season, and–with the custom-built barbecue–novice and champion grill-masters alike can create tracks while…
P&G and CNN Will Present ‘Queer City’ to Tell the History of LGBTQ Workforce Rights
A lot of brands are telling the history of LGBTQ rights during Pride Month. However, a few of them want to walk people through it. To commemorate next week’s 50th anniversary of the Stonewall riots in New York City’s Greenwich Village, BMW and P&G are sponsoring a 5,000-square-foot experience focused on telling the story of…
Ryan Reynolds Explains How He Became a Marketing Tour de Force
Ryan Reynolds burst onto the marketing scene thanks to his never-ending line of stunts to promote the Deadpool movie franchise. From a Bob Ross spoof to taking over the entire DVD section at Walmart, Reynolds frequently broke the fourth wall with audiences during Deadpool’s marketing. That success led Reynolds to Aviation Gin, which he bought…
TGI Friday’s Sends Creative to McCann New York
McCann New York has won lead creative duties for TGI Friday’s without a formal review. MullenLowe’s Winston-Salem, N.C., office previously handled creative duties for the chain, which started working with the IPG agency in 2018. Earlier this year, MullenLowe created a TV and digital campaign called “TGIF*IT” that encouraged diners to forgo their New Year’s…