Month: June 2019

With launch 10 months away, Google, P&G, PepsiCo, Walmart, Progressive and AB InBev are on board,.

Technical and financial hurdles and uncertainty about the use of AR tech in campaigns are some perceived challenges marketers face, according to data released by Unity Technologies this week.

The WFA has shown that the majority of us are happy to take brand suggestions from Alexa.

An astonishing 91% of right-leaning Americans have lost faith in the media, according to a study from the Reuters Institute of Digital News and the University of Oxford. Rasmus Kleis Nielsen from the Reuters Institute for the Study of Journalism explained some of the key findings of the report, including a number of revealing datapoints…

Facebook users fed their appetites in May, as amaranth, chifa and foodie were among Facebook IQ’s Topics to Watch for the month. Amaranth and associated topics quinoa, chia seed, flax, corn tortilla, flour, seed, ginger, hemp, coconut and cereal saw conversation rise 4.8 times compared with May 2018 and 0.9 times versus April, primarily driven…

Girlgaze wants to pave the way for companies to hire female-identifying and non-binary creative talent from all corners of the globe, launching a digital jobs platform with 200,000 potential employees in 62 countries. At the very least, brands, agencies and other employers won’t be able to fall back on the old excuse that they don’t…

At Disney, no one messes with the Mouse. The brand is extremely protective of its reputation among consumers, one largely built on trust. At the same time, Disney is a data-driven publisher with an epic amount of O&O. There’s ABC, ESPN, Fox, Hulu, movies, hotel resorts, cruises, theme parks and everything else that formed the… Continue reading »

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