A Danish Grocery Chain Created a Pop-Up Restaurant That Only Sat One Person at a Time

Fear eating alone? Then you probably wouldn’t enjoy the latest marketing stunt from Irma, a Danish grocery chain. To promote its new single-person meals, the supermarket chain recently set up a restaurant in Copenhagen that only had a table for one. Called Restaurant 1:1, the pop-up only staffed one chef and one waiter, both of…

Twitch Will Sell Products QVC-Style For Prime Day

Twitch streamers will sling products during two 12-hour streams on July 15 and July 16 to drive Amazon Prime Day sales. The Twitch Presents channel will be taken over by different streaming celebrities selling products ranging from electronics and gaming to kitchenware and kitsch. It’s QVC, but with gamers making the sale. The close alignmentContinue reading »

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How ‘Boy and the Piano’ Broke All the Rules for a John Lewis Ad and Became a Classic

CANNES, France–John Lewis holiday ads are known for their powerful, emotionally resonant storytelling. And while the most recent Christmas spot–“The Boy and the Piano,” a retrospective of Elton John’s life–certainly fits the bill, the concept wasn’t an immediate hit with the team behind it. In an interview with Adweek at the Cannes Lions, where “Boy…

Snapchat: Here’s How to Add a URL to a Snap

Did you know that Snapchat allows you to add a URL to a Snap? When you do this, your viewers will be able to swipe up on the Snap to view the website you shared. Our guide will show you how this works. Note: These screenshots were captured in the Snapchat application on iOS. Step…

Twitch Is Celebrating Prime Day With a 2-Day Live Shopping Show

Livestreaming platform and Amazon subsidiary Twitch is hosting a live shopping show for its “favorite made-up holiday,” Prime Day, on its Twitch Presents channel, which it said “promises to be unlike anything you’ve ever witnessed…but, like, in a good way.” The two-day program, Twitch Sells Out, will stream two 12-hour broadcasts each day from 10…

Pride as a Brand Has the Visuals Right but Needs to Finesse the Messaging

In the world of branding, the dream of any company is to create something so visually distinct and impactful that it is instantly globally recognized. Pride, although not a company, has unintentionally achieved this to huge success. The rainbow flag is ubiquitous with Pride and the LGBTQ rights movement. It has become an icon through…

Top Artists Put a Modern Spin on Classic Peanuts Characters for Ambitious Global Project

One of the grandest malls in Southeast Asia, the Siam complex in Bangkok that attracts some 250,000 people on a typical weekend, got a floor-to-ceiling infusion of cute this month, with a giant version of Snoopy’s red doghouse, pop-up shops selling graffiti-inspired Lucy Van Pelt swag, a Peanuts village and large-scale art installations featuring Charlie…