Month: June 2019

WPP’s plans to sell a majority stake of its Kantar research division is on course, the company said in an update provided to investors today. The sale is “progressing in line with our expectations,”
the company said. A deal is expected by the end of this month, according to reports.

CANNES, France–VMLY&R took home the first-ever Social and Influencer Grand Prix at this year’s Cannes Lions Festival of Creativity for the “Keeping Fortnite Fresh” campaign it did for Wendy’s. As the Fortnite craze took off around the globe last year, VMLY&R got Wendy’s in on the action after a seamless opportunity presented itself: Fortnite players…

CANNES, France–Where exactly do you end up when you take a “Whopper Detour”? On stage at the Cannes Lions, apparently. That’s where Burger King and agency FCB New York tonight picked up a Grand Prix in the Direct Lions, along with six gold Lions across two categories. The stunt drove 1.5 million Burger King app…

CANNES, France–A German startup that sells organic tampons is taking home the Grand Prix in PR at this year’s Cannes Lions. The Female Company made a splash earlier this year when it started selling The Tampon Book, an actual book that also doubles as packaging for its products. The reason? Books are only taxed at…

CANNES, France–A stunt with political undertones that encouraged artists to draw Nike Air Max shoes on their murals in S?o Paulo was awarded the Grand Prix in media. The move, which came after the city’s mayor cracked down on graffiti art, earned the award in part for its staying power, as well as its unique…

The new report, titled “The State Of Advertising,” was created with The Economist Group and released at Cannes.

The Spotify Free ad offering is part of the platform’s multi-pronged push to grab more share of rapidly growing podcast advertising spending.

Alexander Nix, co-founder of defunct polling firm Cambridge Analytica who had been scheduled to speak at Cannes on Thursday evening, has pulled out of the event after controversy over his appearance reached a boiling point. A spokesperson for the festival confirmed that Nix canceled approximately 24 hours before the event. The news came after reports…

At Shopify’s annual developer conference, Shopify Unite, the ecommerce SaaS platform rolled out a series of new features for its merchants and partners: its own fulfillment network for its U.S. merchants, an improved Shopify Plus experience, a new Shopify point-of-sale system and a few other updates to its online store design experience. In an effort…