Month: June 2019

Last September, my Instagram feed was filled with this collage of beautiful black women on the covers of various print media outlets. However, I immediately noticed a clear and apparent flaw: Only one of the magazines were actually owned and run by a person of color (Essence). The rest, contrary to the unsolicited praise and…

The post To build or buy? 2019 mobile marketing buyer’s guide appeared first on Digiday.

Just a few weeks into 2019, the release of Gillette’s “We Believe” spot gained so much attention it was sure to become one of the most talked-about ads of the year. The ad, which was about “looking at masculinity in today’s world,” according to Marc Pritchard, chief brand officer of Procter & Gamble (Gillette’s parent…

It goes without saying that Cannes has been and continues to be an important event for our industry. However, it’s also changed in recent years to become almost unrecognizable from a decade ago. When I first had the opportunity to attend Cannes, it was smaller, with few to no brands in attendance. Back then, it…

Brand safety has been a rallying cry at this year’s Cannes Lions International Festival of Creativity. On Tuesday, a veritable supergroup of brands, agencies, platforms (including Facebook, Google and Twitter) declared they would tackle that issue and others related to harmful content with the Global Alliance for Responsible Media. Also on Tuesday, a coalition of…

A pair of freshman series–FX’s Pose and Netflix’s Russian Doll–racked up the most nominations today as the Television Critics Association announced its 2019 TCA Awards nominees. The TCA, which comprises more than 200 North American TV critics and journalists (including me), honors outstanding television programming. The organization often recognizes acclaimed shows that Emmy voters have…

CANNES, France–Billions of us experience these Google products every day, from two-step verification, to Google Translate and AR, to the Google Doodles. So how do you bring these back-end, two-dimensional, deep-tech products to life? For Google, it meant taking up a parcel of beach along the French Riviera during the Cannes Lions Festival of Creativity…

CANNES, France–The mid-week midday shuffle was interrupted on Wednesday when a handful of protesters gathered around the hub of sanctioned events at the Palais during the Cannes Lions festival and demanded that the advertising industry recognize the looming consequences of climate change. The advocacy group, which calls itself the Extinction Rebellion and originated in the…

PMG, an independent digital agency known for developing “gap technologies” that resolve pain points for its staff and their clients, today unveiled a new, internal “marketing intelligence” platform
enabling its team to analyze data, actions and insights via a single interface.

Two years ago, Disney’s presence at the Cannes Lions International Festival of Creativity focused on social inventory within the Disney Digital Network. This year, Disney has a lot more to pitch, with its refined data strategy, audiences available across all of its different properties, theme parks included, the acquisitions of Fox assets like National Geographic… Continue reading »

The post Cannes 2019: As TV Broadcasters Make Their Pitch, Linear Is The Next Frontier appeared first on AdExchanger.