The biggest piece of 2020 political advertising revenue will be linear TV advertising — estimated to be $4.4 billion. Digital media is expected to total $2.9 billion.
Public Highly Critical of State of Political Discourse in the U.S.
Majorities of Americans say the tone of political debate in the country has become more negative, less respectful, less fact-based and less substantive in recent years.
The post Public Highly Critical of State of Political Discourse in the U.S. appeared first on Pew Research Center.
Two-Thirds of US Adults Believe Social Networks Should Remove Offensive Political Content
Political discourse in the U.S. has become more and more heated over the past few years, and social networking sites are natural destinations for these types of discussions. But should social platforms be responsible for removing potentially offensive content that results when debates cross the line? A majority of Americans believe this responsibility should fall…
Americans Feel Political Discourse Has Grown Toxic, Attribute It To POTUS
While the findings reflect obligatory partisan skews, it’s noteworthy that even high percentages of self-declared Republicans feel the President is making them feel “concerned,” “confused,”
“embarrassed,” “exhausted,” “angry,” “insulted,” and “frightened.”
“embarrassed,” “exhausted,” “angry,” “insulted,” and “frightened.”
Big Advertisers, Media, Agencies Form Alliance To Tackle Unsafe Digital Media
The Global Alliance for Responsible Media aims to take on the spiraling problem by leveraging their collective clout, although the strategy has yet to be formulated.
Q&A: AT&T’s Chief Branding Officer on ‘Emotional Equity’ and the Importance of Attention
Fiona Carter might be someone at the helm of one of the oldest telcos around, but she’s also someone that’s closely attuned to marketing’s future. Since taking up the role in 2015, Carter’s played a pivotal role in leading AT&T’s participation in the ANA’s #SeeHer campaign, which challenges the way women and girls are presented…
Quibi claims $100m in ad commitments before even launching
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Whether Quibi will succeed or not has been a frequent topic of conversation along the Croisette in Cannes. On Wednesday, Jeffrey Katzenberg and Meg Whitman rolled into the Palais to announce that Quibi has booked more than $100 million in ad revenue, and six big launch partners, ahead of the service’s April 2020 debut.
Advertisers that have agreed to ad commitments with Quibi include Procter & Gamble, Pepsi, Walmart, Anheuser-Busch, Progressive and Google, according to Katzenberg and Whitman. The two executives, who were also joined on stage by Procter & Gamble chief brand officer Marc Pritchard, said Quibi is seeking eight launch partners for its debut, which is set for April 6, 2020. Each of the launch advertisers will be “category-exclusive,” and there is $150 million worth of ad inventory available on Quibi at launch, Katzenberg said. As previously reported by Digiday, Quibi had been on a roadshow seeking big upfront ad commitments from agencies and brand marketers since the spring.
Quibi’s ad-supported option will cost $5 per month, with an ad-free version priced at $8 per month. Whitman said she expects about 75% of subscribers to pay for the ad-supported tier; if all goes according to plan, Quibi expects advertising to make up as much as 30% of overall revenues, according to a source familiar with the matter.
Advertisers love to be part of splashy launches — and Quibi, which will have original video series from big stars such as Steven Spielberg and Justin Timberlake, fits the bill. But there is still a huge question mark over whether there is consumer demand for a mobile-only subscription video service — even if it has some of the best content in the world produced by great filmmakers and starring huge celebrities.
“Most short-form today is perishable content,” said an entertainment studio exec who has recently pitched Quibi. “What they’re banking on is driving a new consumer habit that isn’t there right now.”
There is no doubt that Quibi will come out of the gate next April strong — in both content and sponsorship revenue. On the distribution side, Quibi is currently negotiating a distribution deal with a U.S. wireless providers, according to Variety, a strategy that was signaled in a pitch deck Quibi shared with investors last year.
One area that industry insiders are skeptical about is whether Quibi can grow subscribers as fast as it wants to; a “base case” scenario laid out by Quibi to investors last year had the service getting 20 million subscribers in five years. For reference, it took Netflix and Hulu around eight years each to get to 13 million subscribers. “It’s going to take 10 years before Quibi is a thing,” said the entertainment studio exec.
At Cannes, Katzenberg and Whitman demonstrated confidence in Quibi’s ability to create consumer demand for its service — from overall smartphone penetration to continued growth in mobile video usage, there are potential viewers and subscribers out there. “Every trend right now is putting more wind into the sails of Quibi,” Katzenberg said.
Katzenberg and Whitman also shared more details on how advertising will function on Quibi; videos that are 5 minutes or less will have 6- to 10-second unskippable ads and videos that run for more than 5 minutes will have 15-second unskippable ads. Katzenberg said he expects Quibi to have about 2.5 minutes of ads per hour of content.
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What Pinterest, Twitter and Instagram Gain From a Week-Long Beach Activation at Cannes
CANNES, France–What does a business that exists almost entirely online get out of building a 2,000-square-foot temporary oasis in the sand? That’s what we wanted to find out here in Cannes, so we dropped by the beach activations of Pinterest, Twitter and Instagram (also Spotify and Google, but those are different videos) to find out….
SoulPancake Co-Founders Make the Case for More Brands to Embrace ‘Social-Good’ Content
CANNES, France–Actor Rainn Wilson and Shabnam Mogharabi are the first to admit that the company they co-founded, SoulPancake, wasn’t always great at navigating the online ecosystem. “We weren’t very good at the web thing,” Wilson said at Adweek’s Creative 100 celebration in Cannes. “We made a website, and we were not very good at tech…
LinkedIn Paid Just Under $300M For Drawbridge
Industry insiders were largely puzzled when LinkedIn said it would buy cross-device linkage company Drawbridge in May. LinkedIn buried the announcement in a blog post, and the LinkedIn-Drawbridge synergies weren’t obvious, so it made sense to assume the purchase was either an acqui-hire or a fire sale. But, according to two AdExchanger sources, LinkedIn paid… Continue reading »
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