CANNES, France–Before he hired his first employee at new streaming service Quibi Hollywood, super producer Jeffrey Katzenberg began reaching out to big brands. Two and a half years later, P&G, Google, Walmart, Progressive, AbInBev and PepsiCo are on board as launch partners for the mobile-only, short-form video platform that will launch April 6, 2020. “We…
Uber Refiles Suit, Alleges 100+ Ad Nets/Publishers With ‘Tens Of Millions’ In Mobile Ad Fraud
The suit is a refiling of one made in 2017 against Dentsu’s Fetch unit, which is not named as a defendant in the new suit, and alleges that more than 100 companies committed “tens of millions of
dollars” in mobile ad fraud, including mostly unnamed ad networks and publishers.
dollars” in mobile ad fraud, including mostly unnamed ad networks and publishers.
Saucony Exercises Instagram To Expand How People See Its Brand
Serious runners wear Saucony, the Boston-based footwear brand. But there are also many runners who don’t define themselves as hardcore. Rather, they’re attracted to what running enables them to do: Stay fit, enjoy good food or run for a cause. Saucony is tapping into that mentality through its Run for Good campaign, an Instagram-based relay… Continue reading »
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LeBron James Has a Lot of Road Left to Travel in This Dramatic, Heartfelt Ad for Rimowa Luggage
At age 34, LeBron James has played in the NBA for 16 years. But it’s pretty clear he’s not thinking about giving up. A new ad from LVMH-owned luggage brand Rimowa’s “Never Still” campaign is echoing the basketball star’s comments to the press earlier this year that he still has “a lot more game to…
June 19, 2019 – The rood – an…
The rood – an offensive measure of land area.
Pearls Before Swine by Stephan Pastis for June 19, 2019
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Dilbert by Scott Adams for June 19, 2019
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Hulu’s CEO Talks Programming, Brand Safety, Ad Formats And Choice
Ad-supported platforms must find new ways to integrate brands in consumer-friendly fashion, stressed Randy Freer.
Mother’s Day Was the Hottest Hot Topic on Facebook and Instagram in May
Mother’s Day dominated conversation on Facebook and Instagram in May, according to Facebook IQ. The social network’s research arm shared its Hot Topics for the month, and Memorial Day and Cinco de Mayo were strong performers across both platforms in the holidays and events category, while the Met Gala also made its mark among Instagrammers….
How Facial Recognition Is Fighting Child Sex Trafficking
A nonprofit called Thorn is using Amazon Rekognition to scan online ads for underage sex-trafficking victims.