Month: June 2019

CANNES, France–Before he hired his first employee at new streaming service Quibi Hollywood, super producer Jeffrey Katzenberg began reaching out to big brands. Two and a half years later, P&G, Google, Walmart, Progressive, AbInBev and PepsiCo are on board as launch partners for the mobile-only, short-form video platform that will launch April 6, 2020. “We…

The suit is a refiling of one made in 2017 against Dentsu’s Fetch unit, which is not named as a defendant in the new suit, and alleges that more than 100 companies committed “tens of millions of
dollars” in mobile ad fraud, including mostly unnamed ad networks and publishers.

Serious runners wear Saucony, the Boston-based footwear brand. But there are also many runners who don’t define themselves as hardcore. Rather, they’re attracted to what running enables them to do: Stay fit, enjoy good food or run for a cause. Saucony is tapping into that mentality through its Run for Good campaign, an Instagram-based relay… Continue reading »

The post Saucony Exercises Instagram To Expand How People See Its Brand appeared first on AdExchanger.

At age 34, LeBron James has played in the NBA for 16 years. But it’s pretty clear he’s not thinking about giving up. A new ad from LVMH-owned luggage brand Rimowa’s “Never Still” campaign is echoing the basketball star’s comments to the press earlier this year that he still has “a lot more game to…

Ad-supported platforms must find new ways to integrate brands in consumer-friendly fashion, stressed Randy Freer.

Mother’s Day dominated conversation on Facebook and Instagram in May, according to Facebook IQ. The social network’s research arm shared its Hot Topics for the month, and Memorial Day and Cinco de Mayo were strong performers across both platforms in the holidays and events category, while the Met Gala also made its mark among Instagrammers….

A nonprofit called Thorn is using Amazon Rekognition to scan online ads for underage sex-trafficking victims.