In This Era of Persistent Burnout, Brands Need to Make Downtime ‘Cool’ for Consumers

Being busy is not “cool” anymore. There is increasingly talk about the benefits of wasting time, the dangers of hustle porn, the skewed economics of millennial burnout, the rise of anti-strivers. Just like Instagram photos of the unnamed variety of pink objects and avocado toasts, being “crazy busy” shifted from being a boast of self-importance…

LinkedIn Is Introducing Tools to Help Members Prepare for Job Interviews

Nervous about an upcoming job interview? LinkedIn’s got you covered. The professional network introduced a new suite of interview preparation tools this week, aimed at preparing applicants for the most commonly asked questions and aiding them in practicing their responses. LinkedIn product management lead Deepti Patibandla and LinkedIn Premium senior engineering manager Himanshu Khurana said…

Straight Into 14 Hours of Business and Content | DailyVee 559

Straight Into 14 Hours of Business and Content | DailyVee 559
May 21st was an awesome day for Gary. He hosted an Ask Gary Vee with Joe Namath, one of his childhood heroes. He also met with David Byrne from Bright Lights, held a One37PM offsite meeting, recorded a podcast with Andrew Cordle, spoke at a 4Ds, and then finished up the night with a Made in New York Pizza event. Tweet him @garyvee your favorite moment!

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Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the company’s 4 locations.

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Brand Safety Institute Launches New Certification Program

The Brand Safety Institute will offer instruction in 10 subjects, including combatting ad fraud and malware and ensuring ads appear adjacent to appropriate content.

Why Brands Need to Stand Their Ground Amid Problematic TV Hosts

Laura Ingraham once again got in hot water over comments on her show at the end of May. In a segment deemed offensive by her critics, Ingraham displayed a graphic entitled “Prominent Voices Censored on Social Media,” featuring many conservative people who have been banned or disciplined on social media platforms like Facebook and Twitter….

NYIAX and Iponweb Bring Upfront Trading to Display Advertising in New Partnership

NYIAX and Iponweb are teaming up to help advertisers and publishers with trading on an upfront basis using programmatic ad delivery, a development the ad-tech companies claim will upend media trading. The duo is promising “upfronts everyday” through the partnership, which will use NYIAX’s marketplace to facilitate buying agreements between advertisers and publishers, then use…

This Book Made Entirely From Grass Is Touring Ireland to Promote Sustainable Farming

Books on sustainable farming don’t grow on trees–they grow in the dirt. A new campaign from Allied Irish Bank (AIB), Teagasc (Ireland’s agriculture department) and creative agency Rothco is promoting efficiency on farms–and celebrating Irish grass–with The Book That Grew. It’s an up-to-date guide for efficiency and sustainability in farming that also just so happens…

Ensuring That the Necessary Conversations Are Had at This Year’s Cannes

Every year, the global marketing industry descends upon Cannes, France for the Cannes Lions International Festival of Creativity. It is a worthy festival and probably the most important one for anyone tied to the marketing industry. For the creative community, it is an opportunity to get inspired, learn from one another and win recognition. Marketers…