Month: June 2019

Marketers continue to call for both performance and transparency. They’re rightfully demanding to know how their dollars are spent, and they want specific information about the quality of media they buy. I’m hearing this frequently from customers and partners, and it’s a healthy thing for our industry. This was on full display at Cannes Lions,…

Popular wide-reaching content may be best left to Netflix. Video companies have a different role to play.

CANNES, FRANCE–The Cannes Lions International Festival of Creativity, a six-day festival packed with executives and creatives who are dedicated to acknowledging and celebrating the year’s best advertising. Each year at Cannes, we see the latest and greatest creativity, some of which delves deeply into issues that impacts us and resonates on a global scale. But…

Last week, Johnson & Johnson’s chief marketing officer decided to call it a day, stepping down from the company after roughly six years. As part of the announcement, J&J said that it’s restructuring its business model, essentially eliminating the role of the CMO. The CPG/pharma company is just the latest large corporation to revamp the…

Axon, the maker of Tasers and police bodycams, said it won’t deploy facial recognition systems, after a company ethics board recommended against it.

Another live-streaming failure won’t help consumer perceptions of the value of pay-for streaming services.

ALC may be one of the biggest first-party data companies you’ve never heard of – but that’s about to change. Founded in 1978 as the American List Counsel, ALC started life as a provider of data services to direct marketers, which back then primarily meant developing customized consumer data files to support postal campaigns. But… Continue reading »

The post Meet ALC, The Data Broker You Probably Didn’t Know Existed (Yet) appeared first on AdExchanger.