Month: June 2019

The group is forming because it says “addressability begins with the content distributors.” Comcast Advertising is pushing its own content-distributors industry consortium group for widespread use of
addressable advertising.

What, as advertisers, can we learn from the entertainment industry? What can we learn from an industry that is constantly creating content that people will seek out and watch instead of paying to avoid? This is a particular challenge we are facing in advertising. Over the last 25 years, I’ve been trying to work out…

Zola, a company that offers registries and other wedding-planning services, is unveiling a campaign in San Francisco ahead of the city’s Pride parade. All around the city, billboards, bus shelters and kiosks will feature words lifted from real love notes that the brand gathered at a pop-up event earlier this month. At San Francisco’s West…

Nintendo, Final Fantasy VII Remake and Pokemon kept Twitter users’ thumbs moving during the Electronic Entertainment Expo in Los Angeles last week. Twitter said the most-tweeted-about game publishers during E3 were: Nintendo Xbox Studios Sony Interactive Entertainment Square Enix Bethesda Game Studios The most-tweeted-about newly announced games were: Final Fantasy VII Remake CyberPunk2077 Legend of…

Not to be outdone by Cannes Lions, the large marketing cloud providers are trying to one-up each other with a series of announcements in the fast-emerging customer data platform space. Salesforce Connections kicks off officially today in Chicago, where the CRM specialist is set to formally unveil the latest iteration of its CDP (customer data…

Why does Amazon need to bolt an ad server onto its tech stack? One reason might be video. While Amazon’s Prime Video OTT service is an also-ran to Netflix, it’s growing faster. An ad-supported
variant might accelerate that growth.

A basketball star and his wife star in back-to-back summer competition shows this week on ABC.

The ad industry believes the new standard will have the greatest positive effect on online and over-the-top video, and the most negative impact on mobile video.

CANNES, France–NBCUniversal is about to go live with a new advertising product that uses machine learning to sort through episodes of its content library and pair that programming with relevant advertising. Called AdSmart Context, the product is one of the new types of advertising in beta that the network is presenting to brands at the…

One of the most iconic advertising campaigns in history is back–with a big twist. Bud Light’s “Real Men of Genius” campaign, which ran from 1998 to 2007, is finding new life today in Bud Light’s updated “Internet Heroes of Genius” campaign–one much better suited to the 2019 cultural climate. Instead of mock-celebrating often oblivious and…