The free, ad-supported streaming service formerly known as Sony Crackle might be under new ownership and have a different corporate name, but the platform’s consumer-facing brand isn’t slated to change anytime soon, according to its new CEO. Sony, which formerly owned and operated Crackle, in March sold a majority stake in the company to Chicken…
Following WarnerMedia’s Exit, OpenAP Sets Advanced TV Partnership With NCC Media
OpenAP, which seemed to be on shaky ground following WarnerMedia’s exit from the consortium in April, is expanding its reach once again via a new advanced TV partnership with NCC Media, the national advertising sales, technology and marketing firm. Under the new deal, national advertisers can use OpenAP’s audience segment definitions to buy across NCC’s…
Media Operations Of ‘Sports Illustrated’ Sold To Digital Publisher Maven
Sports Illustrated’s media operations were sold for the second time in less than a month as part of an agreement that named media executive Ross Levinsohn as CEO of the magazine.
Can This Coalition Between Agencies, Brands and Tech Giants Make Our Online World Safer?
CANNES, France–You’ve seen the play before, but this time around, its cast is a bit more impressive. Today in Cannes, a group consisting of some of the world’s largest advertisers (Adidas, Unilever, Mondelez, General Mills, Diageo, GSK, Mastercard, Nestl?, P&G, LVMH, etc.), five major media holding companies (Omnicom, Dentsu, Publicis, IPG and GroupM), a pair…
Are Cannes Lions Grand Prix-Winning Ads Effective? A Study Says No, Unless It’s a Tide Ad
CANNES, France–Congratulations, you’ve won a Grand Prix. But is it as effective with consumers as it is with an esteemed panel of creative superstars? A study gauging the effectiveness of Cannes Lions winners may temper the elation of those taking home the biggest prize out there–the Grand Prix–but Gold winners make an impact with consumers….
How Unilever Navigates A Messy Media Landscape
CPG giant Unilever has 400 brands in its portfolio. Multiply that by a fragmented media landscape, an international consumer base and a crowded vendor ecosystem and it’s fair to say that Unilever’s global media manager, Luis Di Como, has a complex job. Unilever, in Di Como’s view, has four main challenges when it comes to… Continue reading »
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Inside Backpage.com’s Vicious Battle With the Feds
For years, it was the largest portal for sex on the internet. Now its fate could shape the future of Silicon Valley.
Verishop, the Startup From Former Snap Head Imran Khan, Officially Rolls Out
In a world where Amazon reigns and other marketplaces from Jet.com to Walmart compete in offering the same convenience and effortless customer service to consumers, it’s easy to think why it might be a daunting task for any new entrant. Imran and Cate Khan don’t see it that way, as today, their new, curated e-commerce…
The Ambitious Plan Behind Facebook’s Cryptocurrency, Libra
Facebook designs a cryptocurrency that it won’t fully control, but that will uniquely benefit Facebook.
A Choir of Children Diminishes One by One In This Sobering World Hunger PSA
The UN World Food Programme has released a 60-second PSA that vividly brings to life the planet’s hunger crisis, which is particularly severe in war-torn countries like Syria. Created by The Garage Soho, the incubator formed by BBH co-founder John Hegarty, the short film will air on cinema screens in more than 30 countries thanks…