Cannes Lions International Festival of Creativity is advertising’s flagship event, with the official attendee numbers suggesting that 16,000 of the great and the good from the industry make the annual pilgrimage to the chic resort. Per travel data firm Adara, U.S. travelers from New York and San Francisco will be some of the most well-represented…
The CW Sets Its Fall Premieres, Will Air Batwoman 3 Times the Week of Oct. 6
All three broadcast networks that have unveiled their fall premiere dates so far have chosen to premiere almost all of their shows in a one-week period rather than staggering those rollouts throughout September, October and November. That includes The CW, which locked in its fall debuts this afternoon. That network will premiere every one of…
Why LGBTQ Ads Have Evolved
Forget a Thousand Words. Pictures Could Be Worth Big Bucks for Amazon Fashion
With the announcement of its AI-enabled StyleSnap feature, which allows customers to use images to search for clothing, Amazon joins platforms like Pinterest, Instagram, Snapchat, Google and Bing in marrying visual search and commerce. Insiders say the nascent tool is still a work in progress, but they believe it will help Amazon capitalize on its…
Heinz Ketchup Saves Ed Sheeran From a Fancy Meal in Super Casual New Campaign
Ed Sheeran’s Heinz ketchup campaign has arrived, and unsurprisingly, it’s salt-of-the-earth. The ubiquitous pop singer and songwriter has been teasing his work with the condiment brand since early May, and the ad itself, which launched today, channels his “aww shucks” persona and genuine love for the brand into a slightly sweet, slightly tangy glop of…
Bud Light’s New Bottles Celebrate a Stanley Cup Victory With a New Design and Musical Accompaniment
Sometimes the best accompaniment for a cold beer is a catchy tune. That’s the thinking behind Wieden + Kennedy’s latest spot for Bud Light, anyway. On June 12, St. Louis Blues fans sang loud and proud to Laura Branigan’s “Gloria,” the unofficial championship anthem, as the NHL team skated to its first Stanley Cup victory….
Ycor Pulls Out of Sizmek Auction, Paving the Way for Amazon
In one of ad tech’s more curious incidents this year, Ycor threw its hat into the ring earlier this month for the sell-off of the Sizmek ad server and dynamic creative optimization business after Amazon announced it agreed to buy the assets in the Chapter 11 proceedings. But now the has pulled out of the…
Nike’s ‘Dream Crazy’ Takes Cannes Outdoor Grand Prix. Will It Kick Off a Winning Streak?
CANNES, France–It was widely considered a front-runner heading into the Cannes Lions, and Nike’s “Dream Crazy” campaign featuring Colin Kaepernick did not take long to prove those predictions right. In the first batch of honors announced at Cannes, Nike and Wieden + Kennedy won the Outdoor Grand Prix. Calling the ad “one of the most…
Cannes Grand Prix in Publishing Goes to a Newspaper That Boldly Printed Nothing at All
CANNES, France–The Grand Prix in this year’s Print and Publishing category was awarded to a blank piece of paper, albeit one that created an international conversation. The award was given to Impact BBDO Dubai, which redesigned An-Nahar, a newspaper in Lebanon, to feature a blank front page. The attention-grabbing white space represented civic conversation grinding…
Digitas and JFK Library Are Launching an Augmented Reality Rocket to Celebrate Apollo 11
When the Apollo 11 went to the moon in 1969, the world watched on television or listened by radio. Now, 50 years later, the John F. Kennedy Library wants the world to follow along yet again–but on their smartphones. To celebrate the 50th anniversary since the U.S. landed on the moon, the former president’s museum…