Month: June 2019

Don Lemon needed little coaching to strut along the streets of New York City, swinging a can of semi-gloss paint and chomping on a giant slice of pizza in a step-for-step re-enactment of the famous “Saturday Night Fever” scene. As it turns out, the cable newsman is a big fan of that seminal 1977 drama,…

It was Father’s Day on Sunday, and I frantically searched for the perfect gift for my dad. Last year, my annual search of “best Father’s Day gifts” yielded a meat thermometer. As he unwrapped an object that bore a heavy resemblance to a rectal probe at our kitchen table, he (very politely) asked what exactly…

It’s hard to believe that health only became part of the Cannes Lions family just five years ago. Today, creativity in the category is (rightly) gaining a reputation for being among the best out there. After years of living in the shadows of its consumer cousins, healthcare is shaking off its niche strapline and earning…

The Toronto Raptors not only took home the Larry O’Brien NBA Championship Trophy after besting the Golden State Warriors in the 2019 National Basketball Association Finals, but the North reigned on Twitter, too. Twitter said that during the NBA Finals, @Raptors had 55% more mentions than @Warriors, while #WeTheNorth pulverized #DubNation, with 385% more mentions…

CANNES, France–When it comes to storied brands, few can rival Tiffany & Co. Since its establishment in 1837, the jewelry brand has had a rich history and is memorialized in pop culture thanks to both the book and film Breakfast at Tiffany’s. The brand has even commandeered a color of its own: the robin’s egg-hued…

On June 4, Adweek partnered with Taboola for a bespoke dinner and conversation. Guests joined Josh Sternberg, tech and brand editor at Adweek, at the sleek World of McIntosh Townhouse in New York along with Taboola’s CEO and founder, Adam Singolda, to discuss attention economics. Guests were treated to a discussion centered on how brands…

The Toronto Raptors bested the defending champions the Golden State Warriors in the 2019 National Basketball Association Finals, but who came out on top on Facebook, Twitter and Instagram? Social marketing firm Unmetric examined its cross-channel reports for the two NBA Finals clubs from June 1 through 13, and it found that: The Warriors topped…

Perhaps the biggest discernible trend at this year’s Cannes Lions is accessibility. Take a look at the short list for this year’s Innovation award and you’ll see that nearly half (12, to be exact) of the 25 campaigns in the category address the issue in some capacity. The nominees span the globe, each attempting to…

Duration-weighted impressions could be the most significant change in the underlying currency used by advertisers and agencies to value ad buys across media, but the concept has relatively little
awareness and/or understanding on Madison Avenue. Only a third of ad execs interviewed by Advertiser Perceptions last month said they were even aware of the new metric, which will become the industry
standard for evaluating cross-media advertising campaigns, effective in 2021.

Amazon, Facebook, and Google will account for 43% of the $129.34 billion in U.S. digital ad spend in 2019, coming in lower than the estimate of 68% from eMarketer, according to a recent study. Many
marketers are looking for alternatives to these three companies.