Month: June 2019

The Local Media Consortium and Local Media Association recently announced results from their first Branded Content Project, which details how local media approaches and profits from sponsored
campaigns.

Did you know that Instagram for Business accounts have access to a variety of insights? These insights will will tell you things about your account, such as the number of times your posts were seen in the past week. Our guide will show you how to find your insights. Note: These screenshots were captured in…

As dollars flow to the new channel, the risk of ad fraud and brand safety issues rises too.

As a parent, one of the most important virtues we can instill in our children is the value of honesty, which is often accompanied by some variation of the words “honesty is the best policy.” This might be the first of many lies we tell them. Ironically, the truth is, there are moments when honesty…

If you’re a marketing cloud, you’ve suddenly got customer data platform fever. On Monday, Adobe rolled out the beta version of its CDP, housed within the Adobe Experience Platform. Perhaps not so coincidentally, Salesforce will host its Connections conference in Chicago this week, where it’s planning to share more details about its CDP, while Oracle… Continue reading »

The post Adobe Aims To Beat Salesforce To The Punch With Its CDP, Now In Beta appeared first on AdExchanger.

How does this affect traditional TV companies starting up premium video OTT services?

CANNES, France–Usually, actors and producers have to go to networks and pitch their shows, praying something sticks, said actress and producer Kerry Washington on stage at the Cannes Lions International Festival of Creativity today. But the opposite was true for her new limited series (based on novel Little Fires Everywhere) with Reese Witherspoon, in which…

Watch for interest in cryptocurrencies to spike this week in the media industry, if not the ad biz as Facebook releases a white paper outlining its plans for investors and other stakeholders. The
coin, which reportedly will be called “Libra,” is expected to be backed by a consortium of financial and transactional partners, including Mastercard, PayPal, Uber, Visa and other members of The
Libra Association.