Month: June 2019

Can you imagine reading Oliver Twist and seeing an ad for oatmeal in the middle of the page? Juniper ParkTBWA painted a dark picture to draw attention to budget cuts to Ontario Library services. Last month, Doug Ford, Ontario’s premier, and his government announced a 50% cut to library services in the province, a budget…

Michael Kassan was Mr. Cannes even before he sold MediaLink to the festival’s parent company, Ascential. This week, with Cannes Lions 2019 kicking off, Kassan spins tales of Cannes past, present and yet to come. He also talks about the evolution of MediaLink two years after the acquisition. (Spoiler: It’s going well. Kassan just extended… Continue reading »

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China is the world’s largest producer, and processor, of 17 elements that are key ingredients in smartphones, airplanes, medical devices, and military gear.

Adweek today announced it is partnering with IBM Watson’s advertising arm to create a free educational resource called the Institute for Brand Marketing, aimed at helping marketing professionals become fluent in the latest technology upending their field. The six-month program is set to launch this September with one complimentary course per quarter produced by the…

CANNES, France–Free the Bid, founded in 2016 by Alma Har’el, with the initial intention of getting more women directors in advertising assignments, has launched a new discovery service. Free the Work seeks to increase the number of women, trans identifying, non-binary and underrepresented creators involved in all aspects of filmmaking. A creativity-based platform similar to…

Pinterest’s focus on shopping and its visual search platform was extended to its Pinterest Marketing Partners program. The company added a Shopping specialty to Pinterest Marketing Partners, saying that the goal is to make its platform more accessible to the third-party technology and business communities and, thus, enable more shopping experiences on Pinterest. Pinterest said…

Pinterest really wants people to shop on its platform. The newly public company revamped its marketing partner program on Monday and added a new partner category for third-party tech providers that facilitate shopping experiences. But the rebrand of Pinterest’s Marketing Developer Partners program to a global Pinterest Partners program is more than a cosmetic change.… Continue reading »

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CANNES, France–It has begun. The Cannes Lions International Festival of Creativity is back, drawing thousands of marketers from around the world to the south of France this week. To help you get your head around the major themes and front-runner campaigns, this week’s episode of the Adweek podcast, Yeah, That’s Probably an Ad, gathers together…

What if we reimagined creativity to reinvent advertising? I want to challenge us all to consider this question as we gather at the Cannes Lions Festival of Creativity. This question may seem odd coming from the world’s largest advertiser, but it’s important to ask because the world of advertising is being disrupted. Traditional TV advertising…