Month: June 2019

Leading up to the Cannes Lions next week, Facebook has announced new agency partnerships, adding three to the roster while expanding roles for others for specific apps. In one of the more significant moves, the social media giant has brought on Ogilvy as its agency of record for Instagram. Lauren Crampsie, Ogilvy New York’s president,…

The idea makes practically no sense at all. Full works of long-form literary fiction uploaded to … Instagram? And specifically to Instagram Stories, a format known for its fast and fleeting posts about nights on the town and outfits of the day? But the New York Public Library pulled it off, thanks to the creativity,…

The New York office of Mindshare US has recently instituted an internal lab that uses neurological data to measure consumer responses to advertising. Called NeuroLab, the unit uses brain activity detected from electroencephalograms (EEGS) and galvanic skin response technology (which measures changes in sweat gland activity) to get a deeper sense of how advertising resonates…

Budweiser’s latest Father’s Day spot is a heartwarming tearjerker. In the new Budweiser ad, “For the Fathers Who Stepped Up,” stepchildren and stepfathers are the focal points as they go about their days doing “normal” family activities, such as fishing, cooking, sharing a beer and just spending quality time together. Monica Rustgi, vice president of…

The U.S. and China will account for about half of all IoT spending, followed by Western Europe and Asia-Pacific, excluding Japan and China.

Contrary to the session promo headlines, the industry isn’t likely to make any real progress in solving several big issues.

Project OAR, a consortium of technology companies and TV programmers formed earlier this year by smart TV manufacturer Vizio, today announced that Fox Corp. has joined and that it has formed an agency
advisory committee to provide “buy-side insight into the issues critical to a thriving addressable marketplace.” The group did not disclose which agency executives would be participating, but said it
has gotten pledges from Publicis Media, Omnicom Media Group, GroupM, IPG/Magna, Dentsu Aegis Network, Havas and Horizon Media to participate.

New this year at Cannes will be live judging for a number of categories including the Innovation Lions, Glass: The Lion for Change and Titanium Lions.