Month: June 2019

Everyone wants to capitalize on the customer data platform craze – even B2B players like Dun & Bradstreet. The commercial database provider announced its plan Thursday to acquire Lattice Engines, a lead gen software and predictive email marketing platform for sales orgs that entered the CDP category a few years ago along with scores of other… Continue reading »

The post Dun & Bradstreet Acquires Lattice Engines, Because CDPs Aren’t Just For B2C appeared first on AdExchanger.

The advertising industry lives on the cutting edge of culture. We’re constantly chasing and shaping the “next big idea,” but in this world of evolving technology and changing viewer habits, it’s easy to forget what matters most: the story. That’s why the Cannes Lions matters–because the festival is a celebration of brand storytelling. What’s more,…

General Mills CMO Ivan Pollard issued a statement following backlash against the terms of an agency review his company is conducting.

Instagram has a lot going for it right now: 3 million active advertisers, an opportunity to capitalize on commerce, impression growth, a love affair with DTC brands, the continued breakneck growth of Stories … and the fact that a lot of people still don’t necessarily associate it with Facebook. The Facebook connection has been both… Continue reading »

The post Instagram: Shopping And Stories Are Top Priorities For The Foreseeable Future appeared first on AdExchanger.

Brands are going all in for Pride this year, so much so that Adweek has created a tracker to keep stock of what’s going on. One of said brands is American Express, which is supporting Pride Month in a variety of ways during the month of June via its “Proudly Backing” campaign. Considering this year’s…

Madison Avenue media veteran Dave Leitner has joined Klick Health, an independent agency specializing in “life sciences,” as senior vice president of media. Leitner most recently was president of MDC
Partners’ Allegory, and before that, as managing director of MDC’s Assembly.

Shares of ad spending among America’s top media companies have shifted markedly, with Google moving to No. 1. from Madison Avenue’s No. 3 supplier, flipping positions with NBCU, according to an
analysis of media-buying data from the major agency holding companies through the first four months of each year compiled by Standard Media Index.