Pedestrians around various locations in New York may have noticed a startling sight while wandering the streets yesterday. Installations made to resemble children sleeping in small cages, wrapped in reflective blankets and accompanied by the message “#NoKidsInCages” were briefly put up around the city before being taken down by police. The installations combine the unsettling…
More People Are Passing on Home Broadband and Relying on Their Smartphones
Are adults in the U.S. looking to lower their monthly expenses, or are wireless carriers just offering better data plans? Whichever is the case, a new study from Pew Research Center revealed that more people are relying on their smartphones for internet access at home and spurning broadband connections. A survey of 1,502 U.S. adults…
Bridging the Internet’s Digital Language Divide
Tech companies want to get the next billion people online, but those users may find the internet has little to offer in the languages they speak at home.
WPP’s Wunderman Thompson Unveils New Leadership Team in New York Headquarters
Just over six months after the merger of agency networks Wunderman and J. Walter Thompson, WPP’s Wunderman Thompson has made several executive-level hires and promotions as its New York-based C-suite takes shape. The team leans toward alumni of Wunderman and Possible, which have become the dominant forces in this coalition. These eight newly named executives…
3 Advertising Strategies That Can Be Applied to Your HR Department
In today’s fast-paced world, it’s rare that people stay at companies for years on end. One might say this is especially true for the marketing industry. A report by LinkedIn found that marketing roles had a turnover rate of 17% compared to the global turnover average of about 11% (as defined by a percentage of…
JetBlue Debuts RuPaul’s Drag Race-Inspired Airplane in Pride Month Partnership
RuPaul’s Drag Race is sashaying down a very different kind of runway as part of its new partnership with JetBlue. The airline and hit VH1 reality competition show have teamed up for a Pride Month initiative in which JetBlue has given a RuPaul’s Drag Race-inspired name to one of its newest aircraft: the Shantay Blue…
The Big Story – Tumultuous TV!
TV buying is changing and, goodness, it seems we’re in the storm before the calm. There are different operating systems, content owners, data owners, platforms on which to buy and ways to measure. And all the vendors and MVPDs offering solutions to “simplify” everything sometimes seem to add to the complexity. This week on “The… Continue reading »
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Fox Joins Project OAR Consortium to Bolster Addressable TV Standards
Project OAR received a boost today, with Fox Corp. joining its roster of TV’s biggest media companies. The consortium has also formed an advisory committee consisting of some of the largest media-buying agencies in the business. Fox joins as a member of OAR’s steering committee alongside Disney Media Networks, Warner Media, Xandr, Comcast’s FreeWheel and…
We’re Living Through the Beautiful, Improbable Revival of Print
Hours into a discussion, my friend asked what we had all been thinking: “How about print? Are you still asked to do print?” That was years ago, and we had been debating the award shows circuit, its benefits to the industry and what we thought had to change. It was natural that this kind of…
Johannes Leonardo Welcomes W+K Vet as Volkswagen Creative Lead
New York agency Johannes Leonardo brought on a Wieden+Kennedy veteran of over a decade to lead creative on the Volkswagen account. The agency hired Jimm Lasser as executive creative director tasked with directing the creative team for the account, effective at the start of July. He will report to Johannes Leonardo co-founders Jan Jacobs and…