Month: June 2019

The 27 Lions that will be presented in Cannes next week represent the ever-increasing breadth and depth of the brand marketing ecosystem. This year, festival organizers added new sections, including Culture & Context, which appears across ten Lions and spotlights local campaigns, cultural insights, challenger brands and breakthroughs on a budget. Awards will be presented…

As Outdoor Voices expands its retail footprint, the digitally native brand is modernizing its omnichannel experience for its store associates–and customers. The company has partnered with NewStore, an omnichannel platform that has worked with brands like Untuckit and Decathlon, to bring a series of changes to its retail environment, such as RFID labels, a new…

Hudson MX, the new local TV automated-buying platform, says $2 billion went through its system Buyer Assist, in the first months of 2019.

Snapchat has one key message for Cannes attendees: Brands and marketers need to learn how they can work with Gen Z, instead of creating content for them. That’s according to two different partnered studies Snapchat worked on, one with JWT Intelligence at Wunderman Thompson and the other with GlobalWebIndex. Both highlight the growing digital power…

Big pop culture tentpoles don’t come around too often, so when a brand sees one worth clinging to, it grabs on with both hands. You can certainly expect that from the return of Stranger Things, the retro sci-fi phenomenon that’s coming back to Netflix soon for its third season. On Wednesday, Nike announced a Stranger…

Over-the-top may be the new hotness, but sellers need to prove it before advertisers will really start to bite. On Thursday, Samsung’s advanced TV division, Samsung Ads, said that it’s partnering with Oracle Data Cloud’s Moat to measure viewability and the invalid traffic (IVT) rates for ad delivery on over-the-top inventory across Samsung Smart TV… Continue reading »

The post Samsung Ads Is Using Moat To Measure Viewability And Woo More Advertisers To OTT appeared first on AdExchanger.

The nation’s least-populous state has enacted 13 laws in the past two years to welcome blockchain and cryptocurrency companies.

Facebook, Amazon, Google might be the biggest ad platforms in the world, but as advertisers, they’ve become the heaviest spenders, according to a global ad forecast from GroupM, released Wednesday. As an advertiser category, digital natives are fueling the fire on global ad spend growth. Granted, GroupM doesn’t expect the 2019 growth rate to be… Continue reading »

The post GroupM: Digital Brands Fuel Robust Ad Spend Growth, But Foundation Is Shaky appeared first on AdExchanger.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Nardone, CEO at Flashtalking. In the wake of Sizmek’s bankruptcy filing and pending acquisition of its ad server and dynamic content optimization solution by Amazon, there’s been no shortage… Continue reading »

The post When Picking Partners, Think Like An Investor appeared first on AdExchanger.

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ronan Higgins, CEO at TVadSync. When buyers place their bets on a new tactic, they are eager to get insights to help determine if their campaign worked. Connected TV (CTV) is no different. This new entrant… Continue reading »

The post Don’t Take CTV Results At Face Value appeared first on AdExchanger.