Author, consultant and TV host, Bonin Bough, is our Adweek Advisory Board chairman. He will be spotlighting Advisory Board members each month on relevant industry news and trends. I spoke with Florian Adamski this month about his thoughts on creativity and everyone’s favorite industry event at the Palais: Cannes Lions. Florian, who is the CEO…
The DSP Market Shakeup Starts To Settle In Latest Advertiser Perceptions Report
The demand-side platform (DSP) market has been in flux for the past few years, with the crowded field thinning into a handful of contenders that are “in the money,” said Kevin Mannion, chief strategy officer at the market research firm Advertiser Perceptions. And the DSP market is finally hitting that homestretch. In the latest Advertiser… Continue reading »
The post The DSP Market Shakeup Starts To Settle In Latest Advertiser Perceptions Report appeared first on AdExchanger.
Bitcoin’s Climate Impact Is Global. The Cures Are Local.
To measure bitcoin’s contribution to global warming, you need to know where it is mined and where those computers get their electricity.
Nickelodeon Makes Esports Programming Move
In a deal with Emerge Gaming, a developer of online eSports and casual gaming tournament platforms, Viacom’s Nickelodeon will launch NickX, an interactive esports tournament platform on Nickelodeon.
Why Brands Need to Focus on Value Creation Over In-Housing
The goal of marketing today remains the same as it has always been: winning the hearts and minds of customers to drive sustainable growth. Yet how marketers do this has radically transformed in recent years. The hyper-fragmentation of media has left marketers facing an explosion of consumer touchpoints and eroded the buying power of their…
Ready For Its Closeup: Marcel Debuts In The U.K.
The pilot program is designed to get feedback and detect potential bugs. The internal tech platform is scheduled for a U.S. rollout later this year.
For E3, Miller Lite Made 200 Beer Cans That Double as Video Game Controllers
For many adult gamers, there’s just something that feels right about competing against friends or getting lost in a fantasy world with a cold beer by your side. But you’ve only got two hands. How can you hold a controller and a beer? Miller Lite has found a way. Introducing the Cantroller, a video game…
Snapchat: Here’s How to Select Your Interests on Discover
Did you know that Snapchat allows you to specify your interests in the Discover section, so that you’ll see Stories that are more relevant to your tastes? Our guide will show you how this is done. Note: These screenshots were captured in the Snapchat application on iOS. Step 1: On the camera screen, tap “Discover”…
Three Years After The ANA’s Damning Media-Buying Report, What Has Changed?
Three years on from an ANA report showing that non-transparent media buying practices were the norm in America, Mediatel has asked experts for their opinion on whether the situation has improved. The
consensus is they have — but advertisers still need to be on their guard, particularly as new forms of technology pose new questions for the media-buying and planning process.
consensus is they have — but advertisers still need to be on their guard, particularly as new forms of technology pose new questions for the media-buying and planning process.
M&C Saatchi And The7stars Form M&C7
M&C Saatchi and the7stars are forming a partnership to help brands align their creative and media strategies. “Campaign” reveals that the new unit will be called M&C7.