We have lots of evidence — in theory — that TV networks can connect with viewers, tangentially, when it comes to secondary “tracking.”
Agencies Notify Stations They Will Switch To New Startup For Processing TV Buys, Effective July 1
Several of the biggest media-buying agencies are notifying local broadcasters that they need to begin using a new platform to process TV ad buys, effective next month. In letters sent to station
groups and their reps in the past week, at least two big media shops — IPG Mediabrands’ UM and Initiative units, and Dentsu Aegis Network’s Amplifi — requested their sales counterparts begin
working with startup Hudson MX to “accept orders, submit makegoods, and provide station logs leveraging TIP (or TVB) compliant APIs or interfaces.”
groups and their reps in the past week, at least two big media shops — IPG Mediabrands’ UM and Initiative units, and Dentsu Aegis Network’s Amplifi — requested their sales counterparts begin
working with startup Hudson MX to “accept orders, submit makegoods, and provide station logs leveraging TIP (or TVB) compliant APIs or interfaces.”
L.A. Indie Omelet Names Thas Naseemuddeen as the Agency’s Next CEO
Omelet announced this morning that Thas Naseemuddeen has been elevated from managing director and chief strategy officer to chief executive officer of the independent agency based in Culver City, Calif. Naseemuddeen succeeds Don Kurz, who moves to the position of executive board chair from the CEO role he held for eight years. “Thas is a…
A $100M Bet That Online Coaching Can Make a Better Manager
BetterUp wants to bring data to human resources, and create more fulfilled employees.
Wibbitz Debuts Customizable Video Creation Interface
Wibbitz’s video creation platform uses artificial intelligence to make content for editorial, marketing and social. The company works with publishers like ‘Bloomberg,’ Reuters, NBC and ‘Forbes.’
Dilbert by Scott Adams for June 12, 2019
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What Would It Take for Marketers to Leave YouTube? Nothing Short of a Mass Exodus
YouTube has faced controversy after controversy after controversy. But while public perception of the platform might be coming under strain, its deep-pocketed advertisers haven’t walked away yet. The latest YouTube brouhaha, in which Vox Media video journalist Carlos Maza publicized the sustained harassment he faced from conservative YouTube personality Steven Crowder and his fans, wasn’t…
Here’s What Bustle Digital Group Has Planned for Mic’s Relaunch
After a rocky period that left dozens of staffers without jobs hours before Mic execs confirmed they were selling its assets to Bustle Digital Group, the brand is gearing up to relaunch in a big way under its new owners. Mic is positioning itself as an editorial brand with increased coverage of the intersection of…
With A New Approach, Publicis Groupe Returns To Cannes
The holding company skipped the festival last year to focus on new technology platform Marcel. The gap year inspired a rethink that has resulted in the Groupe’s embrace of a new approach to the
festival.
festival.
Russia Targets Tinder as a Warning to Facebook and Twitter
Tinder last week agreed to store data in Russia and comply with government information requests. Analysts say the regime was sending a message to other online players.