Lady Gaga for Polaroid, Matthew McConaughey for Wild Turkey, Jay-Z for Puma … there’s a long line of celebrities who’ve at some point put the creative director hat on. Whether or not these appointments are actually effective is up for debate, but it seems as though brands enjoy having a famous name on their payroll…
Facebook Shared the Feedback It Collected on Its Independent Content Oversight Board
Facebook provided an update on the independent oversight board to help with decisions on which content should be removed for violating its community standards, which was initially proposed by CEO Mark Zuckerberg last November and described in more detail in January. In response to backlash last November over Facebook’s work with Definers Public Affairs, a…
IAB Tech Lab Releases Data Transparency Standard, With Audits To Give It ‘Teeth’
The IAB Tech Lab on Thursday released a new standardization system for third-party audience data and an auditing and credentialing program for data sellers. The effort to bring transparency to third-party data segments has “had a few lives” within the IAB, said Dennis Buchheim, the Tech Lab’s general manager. The longtime problem is that when… Continue reading »
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Condé Nast Adds Consultancy Service to In-House Creative Agency
Cond? Nast has added a consultancy service to CNX, its in-house creative agency, an offering the company touted at the Cannes Lions festival last week. The company is pitching the new service, dubbed CNX Core, to potential clients as a way to offer access to its data, editorial team and research. “They’re coming to CNX…
After Cannes, Agency Professionals Are Optimistic (but Also Realistic) About the Industry
Whether you were walking up and down the Croisette or watching from afar, you probably noticed a decidedly different feel to this year’s Cannes Lions. The industry got past Publicis’ well-documented pullout (though people are still talking about it), and in its place came a level of inspiration that some said had been missing among…
Apple, Nintendo and Huawei: The Future of ‘Made in China’ | WSJ
Twitter Is Placing a New Notice Atop Political Tweets That Violate Its Policies
The next time President Donald Trump uses Twitter to threaten the leader of another nation, the tweet will be left standing, but users will have to click through a new notice before viewing it. In January 2018, Trump sent a tweet taunting North Korean supreme leader Kim Jong Un and reminding him that the U.S….
Amazon Gives Prime Day a Boost With Concert Featuring Taylor Swift
With the announcement of an upcoming Prime Day concert headlined by Taylor Swift, 2019 may be the year Prime Day finally becomes a true event. Until now, it has invariably drawn comparisons to Alibaba’s Singles Day, but in terms of both sales and star power, there really was no comparison–Alibaba’s countdown gala to its 24-hour…
Two Creatives Join Forsman & Bodenfors to Lead New York Office
Johan Olivero and Johan Eghammer are set to join the creative department Forsman & Bodenfors New York this summer. Considering the agency doesn’t use senior titles in order to foster a “collaborative” environment, the two aren’t taking on any particular roles, but will rather help lead the creative department alongside group creative directors Andreas Baumert,…
Nick Law Will Fill a New Position at Apple: Vice President of Marcom Integration
Nick Law, known in the agency world for his long stint in creative leadership at R/GA and relatively brief recent tenure as Publicis global CCO, will soon be filling a newly created position at Apple: vice president of marcom integration. He will lead a digital-first approach across all of the tech brand’s marcom teams and…