Month: June 2019

The growth of the digital ad market has been a prevailing narrative in recent years, with eMarketer predicting that it will outstrip offline spend in 2019 at a ratio of 54% to 46%. Meanwhile, efforts to combine the scale of national TV buying with the efficiencies of digital targeting are proceeding, albeit slowly. And now,…

Qualcomm CMO Penny Baldwin has the unique challenge of marketing a behind-the-scenes brand. While Qualcomm technology powers smart phones with wireless cellular technology, video streaming and mobile GPS, most people outside of the technology world may not even realize it exists. “Qualcomm has been somewhat of a silent, invisible brand in the background,” Baldwin said.… Continue reading »

The post Qualcomm Keeps Its 5G Marketing Push On Track, Despite External Challenges appeared first on AdExchanger.

More than 15 years after U.S. bishops pledged “zero tolerance” for sexual abuse of children by Catholic priests, reports of previously unpublicized misconduct continue to receive wide media coverage.

The post Americans See Catholic Clergy Sex Abuse as an Ongoing Problem appeared first on Pew Research Center.

Did you know that Snapchat allows you to turn on Ghost Mode, which prevents all other users from being able to see your current location? Our guide will show you how this works. Note: These screenshots were captured in the Snapchat application on iOS. Step 1: On the camera screen, swipe down on the screen…

One of the most interesting developments I’ve seen in the video advertising marketplace over the past couple of years has been the rapid acceleration of TV attribution modeling, and for the life of
me, I couldn’t really understand why. Sure, TV has long used models. In fact, the original marketing mix models were developed mainly to measure and adjust the efficacy of big TV advertisers and it
was only a matter of time before digital embraced the science of modeling and made it its own. But digital did it out of necessity, because it lacked the kind of currency-grade audience ratings data
that TV had and needed a better way to correlate media exposure with consumer actions like clicks, downloads, “conversions,” purchases and repurchases.

Diving deeper into its social commerce reach, Poshmark is now expanding further into the home. Starting today, consumers can now shop home goods from wallpaper to bedding on Poshmark’s Home Market. Instead of letting the items for sale float around the platform, Poshmark rolled the market into its own category as part of the company’s…

Grabbing a kid’s attention isn’t the easiest thing, and because of that, advertisers are sinking more than $1 billion in ads to reach the pint-sized market. That’s according to new research out today from PwC that projects the global market for child-friendly advertising will hit $1.7 billion by 2021. The spend–which is largely driven by…

Publishers have been hesitant to devote more of their digital budgets to branded content initiatives, despite the fact that those that do take the plunge reported strong profit margins, according to the new Branded Content Project study from the Local Media Consortium and the Local Media Association, released Tuesday. The Branded Content Project is part…

Why not just offer entire episodes of TV shows lasting that long?

In “First Responders Live,” real-life EMTs and firefighters will be seen in action, but it is not a certainty they will be seen live.