What do you call inmates in prison who become friendly? Pen pals!
Dilbert by Scott Adams for June 11, 2019
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The Marketers Shaping the Future Share What Adweek Means to Them
40 years from now, AI could very well run our day-to-day lives. For now, though, it’s the potential of AI that drove us to devote a day in our Elevate: AI series to the topic. After the event, which coincides with Adweek’s 40th anniversary, we asked several attendees, including Michelle Boockoff-Bajdek, CMO of IBM Watson,…
Going to Cannes? Here Are All the Most Important Locations You Need to Know
As the global brand marketing community gears up for another week of honors, meet-ups and landing new business at Cannes, we’re packing our bags to cover the 66th annual International Festival of Creativity. And to help you get familiar with the seaside town, we have updated our animated guide. Watch above for where to go…
Marketers Aren’t Meeting The Needs Of Today’s Connected Consumer
That’s according to a report from the CMO Council and Worldwide Partners that surveyed 350 marketing leaders.
Q&A: Bill Simmons’ The Ringer Thrives by Ignoring Facebook and Betting Big on Podcasts
While several upstart digital media companies have been struggling, Bill Simmons has found a groove with The Ringer, his pop culture and sports outlet, which is celebrating its third anniversary this month. After leaving ESPN in 2015–capping a 14-year stint where, among other things, he launched the Grantland sports-and-pop-culture website–Simmons created a site that was…
Why Targeting Millennial Consumers Might Not Be Such a Hot Idea After All
As a generational expert with over 25 years in the field, Alexis Abramson has heard about all there is to hear from brands trying to appeal to various age groups. From baby boomers to Generations X, Y and Z–pick your group, and she’s researched them, written about them and (probably) lectured brands on how to…
Desus & Mero on Why Their Showtime Show Is an Essential Stop for Every Presidential Candidate
There’s a new late-night talk show that will be an important part of the media tour for 2020 presidential election candidates. And if you’ve ever watched Desus & Mero, you know that it’s a show unlike any other that politicians have stopped by before. The two hosts of the Showtime program–Desus (Daniel Baker) and The…
Pearls Before Swine by Stephan Pastis for June 11, 2019
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Privacy, DTCs And How Marketing Failed
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Scott Martino, vice president of digital investment at Blue 449. The commitment to data privacy took a big step a few weeks ago when Google announced changes to the Chrome browser… Continue reading »
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