Month: June 2019

Apple brought its newly expanded voice command options before a mass audience tonight in a 60-second ad that aired during Game 5 of the NBA finals. The straightforward spot features quadriplegic former cyclist and accessibility advocate Ian Mackay, who takes viewers through the process of sharing an image and a location pin with a friend…

At last month’s upfronts, Target gathered press and media buyers in a room bathed in neon lighting on New York’s West Side, where one of the company’s executives presented the retailer’s newest innovation: Roundel. Rebranded from Target Media Network, Roundel is Target’s in-house creative agency and media network. The shop offers content creation, media placement…

A well-rounded r?sum? is never a bad thing. With experience in fields ranging from wood furniture to startup incubators to online investment, Deutsch executive vice president and director of technology and innovation Husani Oakley certainly has that–and he’s let his instincts guide him along the way. Oakley was in his fourth year as chief technology…

One afternoon in the summer of 1969, Woodstock promoter Michael Lang took sound engineer Bill Hanley to Max Yasgur’s farm in Bethel, N.Y., to show him the grounds for the concert he was planning. The moment Hanley looked out at 700 acres of grassy hillside, he knew the only way to throw sound that far…

Brand Stars of Toronto on May 30 celebrated the talented marketers and brand leaders who exemplify the city’s growth, evolution and commitment to progress. Check out the best shots from the event presented by PwC as well as Adweek’s upcoming events if you want in on the action. 2018 Toronto Brand Star and host Ahmed…

The post The state of search: How advertisers manage paid search campaigns in 2019 appeared first on Digiday.

Anyone who’s driven by a Krispy Kreme location has noticed the iconic “Hot Now” neon sign that signals freshly fried dough. And next year, the North Carolina-based chain is putting the biggest one in the world right in the middle of New York City. In early 2020, Krispy Kreme will open a new flagship shop…

Watches have long been a fashion staple, but for the practically inclined, they’re just devices that tell the time. In a spec spot created by writer and director Skyler Fulton for Casio, his father’s trusty, no-nonsense watch–one that his dad has worn for the majority of his adult life, but has rarely given a second…

Facebook is bringing its political advertising tools and rules to Canada in advance of that country’s federal election Oct. 21. Anyone who wants to run ads about social issues, elections or politics in Canada must first confirm their identity and location and disclose who is paying for the ads, similar to rules the social network…

We’ve all laughed out loud at a text, but do we usually associate that with data privacy? Apple hopes people make the connection in a new spot, “Privacy on iPhone-Inside Joke.” The one-minute advertisement is a continuous shot of a woman locked in on her phone and laughing (not an uncommon sight at a nail…