Month: June 2019

Market share winners and losers have begun emerging during the first four months of 2019, and they don’t necessarily follow a digital divide. While Google has made the biggest gains to date, it has
grown only marginally faster than a “traditional” media company, Walt Disney Co.

The mobile internet has expanded the time spent consuming media each day, reaching an average of 479 minutes, according to Zenith’s latest Media Consumption Forecast.

As direct-to-consumer brands mature and look to scale, they are turning to television advertising more than ever, according to a new report from the Video Advertising Bureau (VAB). The report, which synthesizes information from 125 top DTC brands representing 52 different categories, found that DTC brands included in the study spent 60% more on television…

Regulators are coming after Amazon, Apple, Facebook, and Google, and it could get ugly. The companies would benefit by acting pre-emptively.

The US Department of Justice is reportedly preparing an antitrust investigation into Google. But that doesn’t mean Google is headed for a breakup and, at least for now, there are way more questions than answers. Which parts of Google’s sprawling business will the DOJ look into? Will it delve beyond Google’s search practices, which have… Continue reading »

The post Should Google Be Broken Up? And Four Other Burning Questions As The DOJ Begins Its Antitrust Investigation appeared first on AdExchanger.

Defining creativity can be, at once, both obvious and impossibly nuanced. As the lines between marketers and makers continue to blur, creative talents are crossing over into culture in more ways than ever before. Each year, Adweek celebrates the Creative 100, a roster of gifted professionals who inspire current and future generations not only with…

Artists have long dreamed up different worlds, but today’s hottest visual creators want to show you something else: a different view of your own world. With bold aesthetics and a keen cultural awareness, the visual artists featured in Adweek’s Creative 100 for 2019 often have as much to say as they do to show. Check…

Advertising is a crowded field, packed with entrenched veteran creatives and constantly being supplied with new waves of fresh talent. So it’s no small feat to make a name for yourself as a rising creative star. Each year, Adweek’s Creative 100 looks at today’s strongest talent across a range of experience levels and disciplines. Check…