The House Committee on Energy and Commerce has been underwhelmed with Facebook’s response to the doctored video of Speaker of the House Nancy Pelosi (D-Calif.) that went viral last month. The committee sent a letter (embedded below) to Facebook CEO Mark Zuckerberg Wednesday, seeking further clarity on the matter. Saying, “We are concerned that there…
The Big Story: Data Plus Math Plus ACR Plus Regulation
While most of the interest in TV happens in front of the glass, there’s a great deal of intrigue taking place behind it. This week on The Big Story, we dive into some of the most recent data dealings, with LiveRamp buying Data Plus Math and how much of that TV-generated data is collected and… Continue reading »
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Twitter Will Quarantine Politicians’ Tweets If They Violate Rules—Finally
The company has been criticized for ignoring when tweets by government officials, namely President Trump, appear to violate its policies on hateful conduct.
These Sunglasses Were Designed to Let You View the World as a Wes Anderson Movie
Anyone who’s ever wondered what real life might look like through the whimsical, Technicolor tinge of a Wes Anderson film may soon have a chance to find out, thanks to a new pair of shades from lensmaker Tens. The Scotland-based company’s Spectachrome sunglasses are designed to filter light in such a way to enhance a…
Mediaocean Wants to Create a ‘DSP for TV,’ Eliminate Programmatic Buying Headaches
Today, Mediaocean announced the rollout of a new partnership that it hopes will cut out some of the headaches that come with buying television programmatically. The ad-based software company will team with the sell-side org Operative to create a one-stop shop for brands and agencies looking to buy TV inventory, be it linear or digital….
Now You Can Pick Up Your Amazon Orders at Rite Aid
Thanks to Amazon, Americans have a new acronym to look forward to: BOPUARA, or, Buy Online Pick Up at Rite Aid. (Or, if we’re going to use the precedent set by BOPIS, maybe it’ll be BOPARA.) In all seriousness, Amazon announced a new network of staffed pickup points, called Counter, at partner locations like drugstore…
It’s Time To Expand Our Definition Of Direct-To-Consumer
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brett Jensen, director of data partnerships, at iSpot.tv. Is a hot dog a sandwich? When you break it down literally, it’s a piece of meat between bread, frequently dressed up… Continue reading »
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Bustle Digital Group Will Expand Into Print for the First Time With Nylon Acquisition
Bustle Digital Group (BDG) has added another media brand to its portfolio. The group announced today that it is acquiring Nylon, a website devoted to covering culture, fashion and beauty, and would bring on board its editorial and design staffers. “Nylon’s bold and colorful legacy has developed a cult-like status over the years,” said Bryan…
Audio Do’s and Don’ts Learned From This Year’s Cannes Lions
As media all over the world breaks down the aftermath of Cannes, conversations seem to revolve around one word specifically: purpose. From the audio branding industry perspective, it’s hard not to feel like Mr. Burns about it: Excellent. This is great news because sound’s ability to transcend something as intangible as purpose to create palpable…
Kallish Returns To IPG To Lead Strategic Investment At Magna
Allison Kallish joins Magna from Starcom where she was senior vice president/managing director with oversight of Samsung investment among other duties.