Month: June 2019

The post Report: Why advertisers turn off brand safety controls appeared first on Digiday.

The world’s largest online retailer goes after a new, more fashionable kind of shopper: social media influencers, and the people who love to follow them.

When Neil Vogel rebranded the internet giant that was About.com for the modern age, he didn’t pull punches. In 2017, he’d rebranded the site as Dotdash, breaking the monolithic site into a series of sleek, informative verticals, cutting thousands of articles–and a ton of ad space–in the process. It was a risky rebrand, but it…

Ask anyone on any side of advertising, and they’ll all agree on one thing: Programmatic is complicated. In between the snare of a supply chain and the never-ending list of jargon, it pays to have players that can break down adtech simply–and accurately–for the rest of us. Chris Kane is one of those people. As…

Way back in 2012, when I was a media reporter elsewhere and Walker Jacobs was the evp of digital ad sales for Turner, he told me the media giant was looking “to take the other road: minimizing ad tech for ad tech’s sake, simplifying our processes.” A year later, in other interviews, he said Turner…