Could Graphic Warning Labels on Ammunition Save Lives?

Warning: This article contains graphic images related to gun violence. What if ammunition came with a graphic warning about the dangers posed by firearms? Oriel Davis-Lyons and Gustavo Dorietto, two creative directors at Droga5, believe such labels could help prevent gun violence, so they created a PSA campaign to introduce the idea. The effort launches…

CW Wraps Up Upfront With Modest Volume, But Double-Digit CPM Gains

Media execs estimate the CW’s upfront dollar volume rose to $580 to $650 million, including its linear TV network and multi-digital platforms. With strong hikes in the cost-per-thousand adult viewer
pricing and overall single-digit percentage gains in upfront dollar volume,The CW has closed its upfront advertising dealing for the 2019-2020 season quickly.

Sonos and Google Fuse Light, Sound and Emotion in NY Pop-Up

To show off Google Assistant’s new integration with Sonos, the tech companies have created a three-day pop-up music experience. Today through Sunday in Manhattan’s SoHo neighborhood, fans of artists like The National and Holly Herndon can experience digital sound-and-light shows created with Sonos speakers. Three rooms–one for Holly Herndon, one for The National and one…

Which of These 20 Boundary-Pushing Campaigns Will Win Cannes’ Coveted Titanium Lion?

While most award categories at advertising’s annual Cannes Lions festival are pretty clear-cut, Titanium has been a notable (and intentional) exception. The Titanium Lion was founded in 2003 to recognize work that “causes the industry to stop in its tracks and reconsider the way forward,” Wieden + Kennedy co-founder Dan Wieden famously said when announcing…

Agency Creative Teams Need to Be Rebuilt With People Who Aren’t Versed in Advertising

Right now, on my creative team, I have an ex-lawyer, a former newscaster and an MD. And the work has never been more interesting. In the same way our work should be innovative, so too should our approach to how we structure our teams and define what it looks like to be creative. I believe…

Huawei Can No Longer Pre-Install Facebook’s Family of Apps on Its Smartphones

Chinese smartphone manufacturer Huawei took another minor hit from the U.S. this week when Facebook banned the pre-installation of its applications on new devices. People with Huawei phones can still download, update and fully use Facebook’s family of apps, including the flagship app, Messenger, Instagram and WhatsApp. Huawei was simply banned from pre-installing them on…

Forget Drones—Walmart Sets Its Sights on Customers’ Kitchens

Walmart is giving in-home grocery delivery another shot in three new markets–including Kansas City, Mo., Pittsburgh, Pa., Vero Beach, Fla. and “more great cities coming soon.” It follows a 2017 pilot in Silicon Valley with smart-home access company August Home and last-mile delivery company Deliv, which also ferried groceries into participants’ homes–and perishables into their…

Why Vox Media Chose to Build, Not Buy, a Programmatic Stack

This week has seen Vox’s leadership in the spotlight as the company finesses its response to employees’ unionization requests, which, as of this writing, are still being negotiated. (Vox declined to comment due to ongoing negotiations, instead passing along a statement from CEO Jim Bankoff, who said that he “couldn’t be more serious about reaching…

Twitter Reorganized and Shortened Its Twitter Rules, Applying Its 280-Character Limit

Twitter took steps this week to make its Twitter Rules easier for users to understand, reorganizing them into three categories–safety, privacy and authenticity–and tightening up the descriptions for each rule to match the social network’s 280-character limit. Vice president of trust and safety Del Harvey said in a blog post that the Twitter Rules are…

As Women’s World Cup Kicks Off, US Team Joins the ‘Hulu Sellouts’

As the 2019 FIFA Women’s World Cup begins today, members of the U.S. women’s national soccer team have joined the lineup of athletes proclaiming “Hulu has live sports” while poking fun at the big paycheck they received for the endorsement. Hulu is partnering with 12 players from the U.S. women’s national team–including Megan Rapinoe, Carli…