Month: June 2019

One week after Amazon reached a “definitive agreement” to buy the Sizmek ad server and DCO tech, the French ad tech company Weborama is trying Friday to re-open the process with a press release and what it claims is a larger offer. FTI Consulting, the financial advisory overseeing Sizmek’s bankruptcy review, emphasized its agreement with… Continue reading »

The post Weborama Makes Late Bid For The Sizmek Ad Server And DCO appeared first on AdExchanger.

Nine years ago, Kate Walsh loved her ex-boyfriend’s cologne so much that the Grey’s Anatomy and Private Practice actress created Boyfriend, a women’s perfume meant to capture the idea of a “boyfriend in a bottle.” At the time, she said, “it was still new for women to wear masculine scents,” and she initially dismissed the…

Surcharges and fees are par for the course for most banks–so much so that customers have come to expect them. Being forced to hand over a few extra bucks just to take cash out of the ATM is always annoying, though. Knowing this, San Diego County Credit Union (SDCCU) is running a campaign that has…

Viacom says that closely monitoring granular social media data helps it adjust the content of its online branded entertainment TV series for its AwesomenessTV platform.

Instagram updated the Music sticker in Instagram Stories this week, causing song lyrics to appear on-screen as the song is played. But what if you don’t want these lyrics to appear when using the Music sticker in Stories? Our guide will show you how to hide them. Note: These screenshots were captured in the Instagram…

Late last week, after much ad industry speculation over which company was going to pick at the Sizmek carcass, Amazon said it was swooping in. And just as the ad industry braced itself for Amazon’s further encroachment, ad-tech stalwart Weborama has added another twist by announcing it has topped the retail giant’s bid to acquire…

Integral Ad Science this week announced the launch of a new service focused on fraudulent connected TV advertising. The service, developed in a beta for Verizon, will initially track ad fraud across
eight participating CTV ad suppliers, including CBS Interactive and NBCUniversal.

OMG is merging Resolution with its sibling Pathway direct marketing unit to form a new and bigger operation that will offer a soup-to-nuts menu of performance capabilities. Craig Ellis will lead the
merged agency.

The Tony Awards air live on CBS from Radio City Music Hall Sunday night with host James Corden.

The U.S. ad marketplace declined 3% in April vs. March, but it’s up 11% vs. April 2018, according to the latest estimates from Standard Media Index. The month-to-month slide likely reflects seasonal
demand from advertisers, as the Ad Market Tracker index published as a collaboration of MediaPost and SMI, rose to 246 in April — the highest for that month in the eight years in the database.